Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

What Are the Best Metrics to Track Effective Content?

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Think of the last time you found a website on Google with unengaging content. Chances are you didn't spend more than a few moments on this page before looking for an alternative. The last thing you want is to have your site be the one users switch from, never to return.

Creating effective content involves so much more than putting the right words together. You'll need to keep track of certain metrics to develop a stellar content strategy. Let's examine the key factors you should keep in mind so you can configure the best marketing strategy.

Organic Traffic

This is one of the most important details to consider when crafting your content strategy. After all, there's no point in having millions of views if they all come from ads.

These aren't always guaranteed to lead to more sales. In contrast, having high organic traffic is indicative that your brand has plenty of supporters.


Would you trust advice from someone notorious for lying and making poor decisions? Hopefully not. The same logic applies to sites that refer to yours.

If shady, disreputable sites link to yours, it could harm your content's search ranking. In contrast, having authoritative sites direct traffic to yours lets Google know that your content is high-quality and reliable.

Traffic Sources

Not all traffic sources are the same, and staying aware of them is essential. This will allow you to better leverage these sources in the future. A common issue people encounter is getting traffic from a source that doesn't align with their target demographic.

This can increase a metric known as your site's bounce rate. To clarify, imagine the course of action people take when they find a site that isn't interesting. They tend to immediately leave.

Keyword Ranking

Your keywords are the lifeblood of your content's performance. You'll fall far short of your goals without targeting the right ones. Keep in mind that you won't always rank for the keywords you're after.

Larger brands will likely have a much greater influence over popular keywords in your niche. Keep this in mind when tracking success metrics.

Conversion Rate

While creating great content can be fulfilling, wouldn't getting something out of it even more satisfying? Keep a close eye on your conversion rates so you can determine areas of your strategy that need improvement.

For instance, imagine if you accurately target your demographic, but they never make a purchase after clicking on your ads. The problem could lie with your landing page and how your content promotes your products.

Prioritize Creating Effective Content

When you pursue effective content, you'll have a much easier time keeping your audience engaged. This can directly impact how effective your overall marketing strategy is. From here, you'll have no trouble hitting your goals.

Addison Voice is an educational tool for those interested in branding, marketing, education, and web design. We aim to help people better grasp these concepts and take their performance to the next level. You'll learn more about the many benefits we offer when you get in touch with us today.