Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Online Presence Management: Ways to Control Your Brand Image Online

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
11/6/2023

Over 80% of consumers say they need to trust a brand before purchasing something from it.

Solid branding is something every company strives for, but few get a real handle on it. One of the most effective ways to establish and develop your brand is to focus your attention online. 

In today's post, we'll give you a few tips for online presence management. Over 5 billion people use the internet, so there's an excellent opportunity to increase your audience reach. Please keep reading and learn how to do it the right way.

Engage on Social Media

Facebook has 3 billion active users, Instagram has 2 billion, and TikTok has just over 1 billion. Every small business must consider using social media to boost brand awareness. 

To do this, you need to be consistent and entertaining with the content you post, but that's only the start. Once you post something, you need to keep engaging with your audience.

Social media allows you to connect with people and answer customer inquiries. Encourage your followers to share, like, and comment on your posts. Doing so will help spread your content to more interested people and increase your followers, which you can turn into leads.

Build a Functional Website

Your website plays a major role in branding. One of the first things the average potential customer will do when they hear about you is to visit your site. How you portray yourself on the site will make a big impression.

Think about the design elements of your website, which are important for visual branding, but don't stop there. You also need to think about how it's organized and what you decide to say on each landing page.

Where you push new visitors will tell them a lot about what you're concerned with. It should be easy for customers to get where they need to go, but you can also direct them where you want them to go.

Paid Online Campaigns

A lot of branding groundwork can be laid without spending a dime, but your brand will go further when you invest in it. When done correctly, paid online campaigns can expand your audience reach, build brand awareness, and drive sales.

For example, a paid advertisement placed on the right website or SERP can put your brand in front of people who will be interested in your products/services. Paid social media ads can target specific parts of your ideal audience and show them exactly what you want them to see.

The result is a more pointed branding campaign. You'll be guaranteed to spread your brand message to the right customers. Keep refining your ads, and they'll become more and more cost-effective as well.

Get Help with Online Presence Management

Building a brand that hits home with your target audience isn't easy. You can control your brand image in these ways, but online presence management is a full-time job.

To bring your online presence to unprecedented new heights, you need an experienced digital marketer like Addison Marketing on your side. Schedule a consultation with one of our tailored service plans to get world-class SEO, content creation, and social media assistance.