Your business needs to have a website. There's simply no other way around it. This is especially important for standing out from competitors in the retail industry.
It's also important to take things a step further and ensure your website works on mobile devices. Approximately 94% of consumers say that business websites should be easy to navigate.
No matter how good your mobile eCommerce website is, it won't mean much if people can't easily use it. We've put together tips that can help you improve your site's user experience and get more people to the checkout process. Let's explore the information you should know.
Use Responsive Design
Responsive design refers to how well your website adapts to different devices. Many retail businesses make the mistake of creating only a desktop version of their website.
When people access it from a phone or tablet, the site won't display properly. The text could be an incorrect size, and images could take up the entire screen. Thoroughly test your site across multiple devices before publishing it.
Simplify Site Navigation
You should design your mobile website with the smallest screen in mind. While people can typically find the info they need on a desktop monitor, they could have trouble on an iPhone. Navigating your site on a mobile device should be a seamless process.
Your users should find what they're looking for in the places they expect. With a bit of foresight, you can avoid many issues you may have otherwise encountered.
Accept Guest Checkouts
Allowing guests to purchase products from your site can substantially improve your sales numbers. Many people don't have the time or desire to create a user account with a retail business.
They're even less likely to do so from a mobile device since they have less screen real estate to work with. If you gate your site's checkout page behind account creation, your audience might visit a competitor instead.
Hire an Expert
Working with a professional will help you optimize your site's aesthetic, performance, and usability. They have the tools and resources to help you achieve the best results.
When hiring an expert, consider their past reputation. Do other clients have great things to say about their services?
Did the company remain professional throughout the process? These details will provide insight into the experience you'll get. Ask about their pricing structure, as well.
They should be fully transparent regarding what you'll pay. Never work with someone who doesn't have a solid customer service policy. If problems arise, it's essential to get the right level of support.
Don't Neglect Your Mobile eCommerce Website
There's a big difference between simply having a website and having one that people can fluidly use from a mobile device. The tips in this guide will help you optimize your mobile eCommerce website design and generate sales like never before.
Addison Voice strives to educate people on marketing, branding, and web design. We believe that a solid foundation of knowledge to unlock your brand's full potential. Schedule a consultation with us today to learn more about how we can help.