Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

5 Tips for Creating the Perfect Threads Marketing Strategy

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Launched in July of 2023, Threads is a social media platform created by Meta. This platform has quickly grown in popularity, and, as such, is being used for marketing purposes. 

Looking to market your business on Threads? Not quite sure how to go about it? You're reading the right article. 

Here are five tips for creating the perfect Threads marketing strategy. 

1. Get Started as Soon as Possible 

Our first tip is to get started as soon as possible. Threads is still growing. As such, there's still market space available for businesses to get in on. The longer you wait to strike, the less space there will be, and the harder time you'll have to get attention on the platform. 

Strike while the iron is hot, as they say. 

2. Post Consistently

As with all social media platforms, the key to succeeding on Threads in a marketing sense is to be consistent. Post content regularly, ideally on a daily basis.

The more you post, the more chances you'll give users to interact with you. This will increase your exposure and give you more reach in the long run. 

If you're not consistent, you'll struggle to be memorable. Users need that consistent exposure to truly catch on to your brand. 

3. Keep It Concise

Regardless of what you're posting, you should keep it concise. The more concise it is, the more likely people will read it. 

At present, Threads allows for 500 characters per post. This is almost double the size of Twitter's character maximum (which is 280). We advise staying under 350 characters unless more is absolutely needed to get your point across. 

4. Educate Your Audience

Unless you're marvelously funny in the way you write, you're not going to attract passing eyes with anecdotes about your day. The one surefire way to attract people to your posts is to educate them. Teach them something they've never learned before and the Threads algorithm will be kind to you. 

Of course, you shouldn't teach them about random subjects. Your postings should have something to do with your industry. However, regardless of what that industry is, you should be able to find ways to spin it into fun and informative content. 

5. Use Visual Media

On Threads, you undoubtedly have the option to make text-only posts. While you can make such posts on occasion, in most cases, you should use visual media in your posts. This includes images, videos, GIFs, memes, and the like. 

Visual media brings vibrancy and life to a social media post. It's much more likely to attract passersby than a bundle of words. 

Creating an Effective Threads Marketing Strategy Is Imperative 

Marketing your business on Threads isn't something that can be done willy-nilly. If you want to succeed, you'll need a proper Threads marketing strategy. Utilize these tips on how to use Threads for marketing purposes, and you should soon see some progress. 

Looking for more Threads news? The Addison Voice has you covered. We cover everything digital marketing, from Meta platforms to Instagram marketing to SEO and more. 

Need help with Threads marketing? We can assist you on that front as well, helping you build your marketing strategy. 

Contact us now to discuss your marketing needs!