Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

How to Develop & Execute a Cohesive Digital Marketing Strategy

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Do your blog posts, digital ads, and social media posts look like an incohesive mess? Maybe your brand colors look just a little off between platforms. You're not alone!

One of the top challenges marketers are facing is creating cohesive customer journeys. Without a cohesive digital marketing strategy, customers might not remember your brand. We all want to be memorable, right?

After all, memorable brands generate sales! Read on to discover how to develop and execute a cohesive strategy today!

Set Goals

Establish SMART goals (Specific, Measurable, Attainable, Relevant, Timely) to ensure your marketing team is on the same page. SMART goals can give you direction before you start marketing. It can also help you track your progress over time.

For example, you might want to generate brand awareness, leads, and website traffic.

Each goal you set can help you determine which online marketing strategies to prioritize.

For example, creating referral and loyalty programs can help you generate (you guessed it) brand loyalty! Content marketing and search engine optimization (SEO) can help you generate website traffic. 

Set a key performance indicator (KPI) for each goal to measure your progress.

Research Customers

Define who your customers are by researching their demographic and psychographic information.

Demographics include age, gender, and income. Psychographics includes online and buying behaviors.

Group your customers into buyer personas and gather keyword research. Understanding your audience will help you create personalized content. You can appeal to your customers based on their interests.  

Optimize Your Website

Optimize your website to ensure it's user-friendly, fast, and secure. Make sure it's optimized for mobile users as well.

Follow Google's Core Web Vitals to make sure your website is easy to navigate and use. Create more than one conversion opportunity (such as pop-ups and forms) to generate more leads. 

Set Brand Guidelines

For a cohesive online marketing strategy, establish brand guidelines. Brand guidelines should document your font styles, color palette, and imagery style. Your voice, tone, and personality are also part of your brand.

Request digital marketing services if you don't have brand guidelines. Otherwise, use these tips!

Diversify Content

Diversify your content marketing strategy with eBooks, blog posts, polls, and videos.

Diversifying your content will help you appeal to consumers at different points in the buyer's journey. 

Leverage SEM

About 70% of online experiences begin with a search engine. Search engine marketing (SEM) can help you reach consumers as they search for your offerings. 

Use SEO to rank higher on search engines like Google. Higher search rankings will help you generate brand awareness and traffic. Create paid ads with platforms like Google Ads and Facebook Ads.

A digital marketing company can develop your SEO and paid advertising strategies. Their help will ensure you don't waste time and money. 

Execute a Cohesive Digital Marketing Strategy Today

A cohesive digital marketing strategy will help you engage consumers on different platforms. In time, they'll remember your business! As familiarity grows, brand trust and loyalty will, too.

You don't have to develop your online marketing strategy alone. Working with a digital marketing company can make all the difference. 

Discover our services today to start marketing!