Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

5 Tips for Creating a Brand That Stands Out

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Did you know that 72% of the best brand names are made-up words or acronyms? 

So, trying to come up with a sophisticated brand name by consulting a dictionary or a thesaurus might be counterproductive. Your best bet might be to think outside the box and come up with something memorable.

Are you interested in learning some tips to help your brand stand out?

Keep on reading to see five tips for creating a brand that'll resonate with your target demographic.

1. Develop Customer Personas

If you're going to create an effective brand, you first need to know who your target demographic is. That means drilling down and identifying your customer personas. Who are they, what are they seeking, and how can you help them?

You need to identify the types of people who are logical customers. Figure out their pain points, and then determine why what you sell is what they need. Don't assume they'll figure it out. Break it down to them in no uncertain terms.

2. Tie Your Brand to Your Value Proposition

Creating your brand depends on laying a solid foundation first. You can do that by figuring out and communicating your unique value proposition.

The chances are good that other businesses offer products and services similar to what your company provides. So, the question is -- why should consumers patronize your business rather than other businesses?

Once you come up with a rational answer, you've figured out your unique value proposition.

Something about the way you do business has to set your company apart from the rest. Is it customer service, build quality, a money-back guarantee, or something else?

3. Create a Professional Online Image

Were you ever told to never to judge a book by its cover? The answer is probably in the affirmative. The problem is this advice isn't always realistic.

You better believe people will judge your website, and your website is a tool that can help your brand to soar to unknown heights or sink like a brick.

Invest in building a professional website that serves as your company's online storefront -- a place where people come to patronize your business.

Building your brand will be next to impossible if you're not also presenting a professional image online.

4. Use Colors With Purpose

When it comes to brand building, colors matter. Case in point: color boosts brand recognition by as much as 80%, and one-third of the globe's top 100 brands have logos with the color blue.

Working with a professional digital marketing agency that can help you consider brand ideas makes sense. You'll be able to create a brand that's true to your values and that resonates with your customer base.

5. Be Authentic

It's essential to be authentic to develop a strong brand strategy. Your company has a unique story your target market wants to know about.

Consumers want to connect with brands with a story they can connect with that aligns with their values. Be authentic. Being fake will scare people off.

Do You Need Help Creating a Brand

Brand building is something your company needs to take seriously. Doing it well will help you reach out to your target demographic.

Do you need help creating a brand? If so, get in touch with us at Addison Marketing. You can count on us for website asset management, SEO, content marketing, website design, and more. Get in touch for the help you need.