Have you ever actually looked at the second page of your search results? Well, you’re not alone in thinking it’s a barren wasteland, as less than 1% of Google searchers click on results from the second page.
If you want your business to succeed, you need to not only appear on the first page of the search results, but you should aim for the top three spots. Since most people only look at the first few results on a Google page, you need to make sure your on-site SEO is helping you rank.
Webpage optimization is one of the best ways to ensure your on-site SEO strategies are effective. So, keep reading to find out more about on-site SEO and how you can optimize your webpage to get better rankings.
Optimize for Mobile Use
One of the main reasons people leave websites quickly is that they aren't optimized for mobile use. You need to consider your user experience when building your site. If you need to rotate your phone to view the content, chances are you won’t even bother.
You want people to be able to access your site on the fly, so it makes sense that you prioritize mobile users. Google has started ranking sites higher that are optimized for faster mobile speeds, even for desktop searches.
If you optimize your site for mobile, you won't be neglecting your laptop and desktop users. They can still use the site, it just won't fill the entire screen. In contrast, using a desktop site on a mobile phone is a terrible experience.
Mobile-first websites have a ton of other benefits, so consider changing your website up to ensure mobile users stick around.
Keywords Matter
The content you create is going to be the place where you can employ the most on-site SEO strategies. While the copy on your landing page also matters, you generally won't change this too often. So most of your traffic will come from things like blog posts, meta descriptions, and other content you create for your site.
The first step in creating high-quality content that will boost your on-site SEO is to conduct keyword research. You need to decide what audience you're targeting and how you can use these keywords to draw them in.
You're mainly going to have to decide between high-volume keywords that are searched for a lot, but you'll have a lot of competition, or low-value keywords that aren't as competitive but aren't searched for as much.
Your Guide to Understanding On-Site SEO
When it comes to on-site SEO, you have to understand that mobile is king. You can have the best laid-out website and use all the SEO tactics you can think of, but if your site isn't built to be viewed on a mobile device, it won't cut it. So take a minute to consider all the ways you can boost your on-site SEO and help your business succeed.
If you want to learn more about the ABCs of SEO, take a look at this blog post. Regardless of the size of your business, we're here to help make sure you get the results you need to succeed.