Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

5 Things You Should Know About PPC Marketing

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Paid advertising returns $2 for every $1 you spend. That's a 200% ROI rate. Pay-per-click (PPC) advertising allows you to reach new customers to grow your business!

However, you could unintentionally blow through your budget if you lack experience using PPC ads. Read on to discover the five things you should know about PPC marketing beforehand. After reading this PPC marketing guide, you can strengthen your digital marketing strategy to generate long-term results.

Read on to learn more!

1. Set Goals

With PPC marketing platforms like Google Ads and Facebook Ads, you can set goals at the campaign level. Setting specific goals will help you develop campaigns for different purposes. Then, you can make sure your ad and landing page language align with the goal you want to achieve.

For example, you can use pay-per-click marketing to:

  • Generate brand awareness
  • Boost website traffic
  • Gain leads
  • Generate sales

Establishing goals can help you determine what ad format to use and what CTA to feature within the ad as well. For example, if you want to generate sales, use language like "Buy Now!" Consider using eye-catching display ads that feature branded imagery to generate more brand awareness.

Neglecting to establish goals before using the rest of these marketing tips might make your campaigns ineffective. You might struggle to determine what KPIs to track, too. 

2. Complete Control

One of the top benefits of using PPC advertising is the control you can maintain over your campaigns. With platforms like Google and Facebook Ads, you can specify your target audience, location radius, ad language, and more. 

You can also specify how much you want to spend. If you change your mind, adjustments are only a few clicks away!

3. Know Your Audience

Before going live with a new campaign, make sure to research your target audience.

Specifying a target audience will help you create more personalized ads. Personalization could boost your ROI by as much as eight times and sales by 10%!

Consider segmenting your target audience into smaller buyer personas before writing your ads.

4. Use Remarketing

Remarketing will allow you to appear in front of consumers who visited your website in the past. You can use remarketing campaigns to remain top-of-mind or to get a second chance with a consumer.

Use targeted language like "Welcome Back!" or "We Missed You!" to further personalize your remarketing campaigns. 

5. Study the Data

Once you start using these marketing tips, make sure to review the data from your efforts. Reviewing your analytics can help you make informed changes to your targeting, ad language, and more. As you make adjustments, you can generate more leads and sales to improve your ROI.

Otherwise, consider partnering with a PPC management agency. With help, you can develop effective campaigns from the start.

Start Using PPC Marketing for Your Business Today

A strong PPC marketing campaign can help you reach new customers with ease! Consider these digital marketing tips as you get started. Otherwise, partner with an experienced agency this year. 

Working with experienced experts could make all the difference.

Eager to get started? We're here to help your business grow!

You can learn more about choosing PPC marketing services here.