Without a solid website, you can't even think about launching a winning marketing strategy.
Start with the basics of web performance. Your site needs fast-loading pages, reliable hosting, mobile responsiveness, valuable web content, and navigable design.
Yet, it doesn't end there.
Beyond the basics, you have website design trends. Keeping up with updates in design gives you a leg up on the competition.
Get to know the latest website design ideas influencing your industry's marketing.
1. Blast from the Past Website Design Inspiration
Industrial and service markets like auto repair, HVAC, and plumbing are staples in communities. Residents have come to rely on them for decades. Your industry can benefit from the "throwback" trend sweeping web design.
Customers and website visitors are craving nostalgic themes. Vintage trucks, retro-style font, gas stations, and old-school illustrations are perfect for service and industrial-niche businesses.
You can execute this type of web design in several ways. Vintage-style photography, retro graphic design, and neighborhood-inspired images come to mind. Hire a copywriter to also reflect this mood in your web content.
2. Designing a Website With Page-Loading Animations
One of the first rules of web performance is a high-speed website. Quick-loading service pages reflect this rule. Most users only give websites three seconds to load before moving on to the next option, your competition.
Yet, what do you do when there's a hosting problem that slows your website down?
This problem can arise if you're hosting your site on a shared server platform. It's not unusual for small local services (and new small businesses) to start with a shared hosting platform.
So, how do you remedy this potential problem?
If your site is taking a little longer to load than normal, you can incorporate page-loading animations to keep visitors engaged, preventing them from clicking away from your site, and choosing the competition.
You'll need a loading animation that's relevant to your niche. For example, if you own a car repair business, you may want to use a rotating wrench or a car icon revving up its engine.
3. Website Design Trends That Focus on Typeface
Like nostalgic themes, local service and industrial industries are also benefiting from renewed attention on simple websites that rely more on typeface than images.
While images serve well on about pages and blog posts, text-only homepages are making a comeback. When it comes to local services, web visitors are looking for experiences that cut to the chase.
Leverage large fonts in your homepage design. Helvetica is a reliable choice, but you can always experiment with other clean fonts too. You can run an a/b test with multiple typefaces to see which font sets web visitors like most.
Web design that prioritizes fonts over images also translates well on mobile devices. Mobile users expect fast website speeds and even quicker services. elements like chatbots and pop-out quote forms may stand out even better on a simpler, typeface-influenced site.
Get With the Trends!
Never underestimate the importance of web design. Keep auditing your website to see which elements are engaging visitors and which are distracting them from a great user experience.
Staying informed is essential. Keep up with the latest website design trends by visiting Addison Voice daily. Check out the blog for the latest on marketing, small business branding, and web design.