Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

The Importance of Social Media Marketing in 2023

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

90% of marketers say that social media has helped increase exposure and 75% say it's increased web traffic.

If you're not thinking about the role social media marketing can play in how you advertise your business, you're making a mistake. In 2023, it's an essential part of any marketing campaign, but perfecting it can be tricky.

Today, we will discuss the importance of social media marketing and give you some tips to help you improve your tactics. If you want to take your branding to new heights and attract new customers, keep reading and we'll show you what you have to do.

Social Media Platforms and Branding

Social media marketing can help businesses in a myriad of ways, but none more than with branding. Every small business wants to build a brand that people recognize, but few have the voice and look to make it happen.

With the right team of social media marketers helping you create online content, you can establish a brand that's all your own. Customers want to work with companies that they recognize, so use your social media platforms to spread your brand and attract the right niche audience.

Online Content and Increased Traffic

One of the best marketing tips we can give is to use your stream of social media content to drive people to your website. Social media helps you establish more informal connections with potential customers, but you can leverage those connections into leads with the right strategy.

In many ways, it all goes back to branding. If you're consistent with your content, you'll start to build a rapport. Eventually, when you've built trust with a follower, you can convert them into customers.

Communicate With Your Customers

Communication is a two-way street. Yes, social media allows you to tailor a message to your followers to establish branding and get the right message out. It also allows you to listen to your followers and learn from them.

Getting customer input on your products, services, and content is invaluable to your marketing strategy moving forward. You can also use your social media accounts to improve customer service and to give your followers a behind-the-scenes look at how your business operates.

Affordable Digital Marketing

Marketers are used to shelling out loads of money on a huge swath of digital marketing tactics. The beauty of social media is that it's free if you want it to be. Even when you craft paid ad campaigns, they can be incredibly affordable and deliver in terms of ROI.

With Facebook Ads, you can create impressive targeted ad campaigns that are customizable and easy to track. You just set your budget and the ad parameters and watch the results come in.

Getting Help With Social Media Marketing

As you can see, the importance of social media marketing in 2023 really can't be understated. It can elevate any marketing campaign, but doing it on your own can be a lot of work. For that reason, it's always a good idea to hire a social media marketing team to help you.

At Addison Tech, we specialize in content marketing, social media marketing, SEO, and web design. Because we're experts in each area, we can help you use each to craft the perfect multi-faceted marketing campaign. To learn more about our services and how we can help your business, contact us today.