Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

5 Benefits of Mobile-First Website Design

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

When was the last time you relinquished your grip on your cell phone?

Nearly 60% of shoppers won't recommend a poorly designed mobile website. Mobile devices also generated nearly 59% of all website traffic last year. Without mobile-first website design, you could miss the chance to reach these customers. 

On the fence about updating your website design to appeal to mobile devices? Read on to discover the benefits of switching to mobile-friendly design today!

1. Mobile-First Indexing

Google uses mobile-first indexing when determining where content ranks on its search engine result pages (SERPs). If your website isn't mobile-friendly, Google will rank your competitors ahead of you online. You'll miss the chance to appear in front of potential customers during online searches.

Your entire search engine optimization (SEO) strategy might flop if you're not mobile-friendly!

Switching to a mobile-first design can boost your organic rankings. Boosting your rankings on SERPs is a cost-effective way to generate traffic, awareness, and sales. 

Making the switch could help you reach more customers than ever before!

2. Improves the User Experience

People who visit your website might leave if they struggle to navigate pages on their mobile devices. As people leave, your bounce rate might increase. A high bounce rate indicates you offer visitors a negative user experience (UX).

Google might decide to drop your organic rankings. You'll miss a chance to generate leads, too.

In fact, 88% of shoppers won't return to a website after a bad experience. 

If you want to improve the UX, make sure your site is mobile-ready, fast, and user-friendly!

3. Better for Digital Marketing

Most of us spend way too much time on our phones (we're all guilty). Thankfully, businesses like yours can use that as an advantage. For example, you can use social media marketing or digital ads to reach new customers. 

If someone finds your website through a social media app on their phone, they might struggle to navigate your site if it isn't user-friendly. Optimizing your site for mobile devices will benefit your entire strategy. 

4. Remain Relevant

Consumers expect brands to have a mobile-optimized web design. If your site is behind, it could make your brand look irrelevant. 

Consumers might struggle to trust you as a result.

5. Kick Up Conversions

Optimizing your website for mobile devices will help you appeal to all consumers. You can maximize reach, attract new customers to your site, and generate more conversions. 

If mobile users can't cover your site from their devices, they'll leave, costing you potential leads! Before you start losing customers, invest in your website design and development this year!

Otherwise, make sure you're tracking these additional SEO metrics.

Switch to Mobile-First Website Design Today

Don't neglect your mobile audience this year. Instead, consider working with a web design and development agency. With help, you can use mobile-first website design to improve your entire marketing strategy. 

Worried about a DIY web design disaster? Don't worry; we're here to help. 

Contact our team today to discuss updating your website design!