Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

The ABCs of SEO: 7 SEO Metrics You Can't Ignore

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Did you know you can increase your web traffic by 30% by simply understanding and implementing SEO metrics into your marketing plan?

This essential marketing tool is something that can take your business to the next level if used correctly. That's why we're here to present to you how to measure SEO for brand visibility and success. 

1. CTR

CTR, or click-through rate, is your new best metric friend. CTR shows you the number of people who clicked through your site from the search engine results. There is a simple equation you can use to calculate this: clicks ÷ impressions = CTR.

If math isn't your thing, basically, you can use this measurement to determine how effective your tags and descriptions are.

2. Bounce Rate 

Bounce rate metrics are also vital to your company. This number represents the users who enter your site but leave without interacting with your content. Different sites have different standards for bounce rates. You want a low bounce rate which means your current or prospective clients are gaining value from your site.

3. Web Traffic

Web traffic is an SEO marketer's bread and butter. Increasing organic traffic means increased visibility and a higher ranking on search engines. Moving up just one spot in search results can equate to a more than 30% increase in your CTR.

4. Backlinks

Backlinks are like credibility exchanges from one web page to another, and as an added bonus Google and other major search engines qualify backlinks as "votes," which can move your site to a higher tier of organic search engine and keyword rankings. Just make sure you're backlinking to credible websites, or you could hurt your own credibility. 

5. Local SEO

Local SEO refers to people using their mobile devices to find location-specific search results. You can track and measure who is looking for your product or service in your area to ensure you are reaching the 60% of mobile device users with location services on. 

Not only does it help people find you, but it can help build brand awareness and authority within your industry.

6. Keywords

Keywords are part of the OG Search Engine Optimization. Keywords are words and phrases that help users find your content. We recommend long-tail keywords (three or more words strung together) that better reflect the user's search intent. 

7. Web Design

Although it is harder to measure web design metrics directly, you need to make sure you have a clear design that highlights your content in an appealing way. We rounded up our web design best practices for you already!

SEO Metrics

Nowadays you can analyze virtually every aspect of your SEO metrics, but we hope these 7 give you a starting point for measuring success. 

Regardless of the size of your business, we're here to help make sure you get the results you want. Read more about how to take your business to the next level by checking out our blog or reaching out to us directly.