Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Just Google It: How to Get on the First Page of Google

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Let's conduct a thought experiment. How often have you googled a query, scrolled through the results on the first page, and then clicked through to the next one? Probably not very often, right?

If this sounds like a familiar scenario to you, then you're not alone. In fact, 75% of internet users never scroll past the first page of search engine results. This highlights the importance of having your website rank as high as possible on search engine results pages (SERP).

This can be challenging but it's by no means impossible. Learn how to get on the first page of Google now with this step-by-step guide.

Make Sure Your Website Is on Point

Google has certain criteria it looks for when deciding on where and how to rank a website. If you want to increase SERP rankings you need to know what these are and make sure you're meeting them. This is a practice commonly known as search engine optimization or SEO.

Here are some quick and dirty SEO tips for your website.

  • Use keywords strategically but don't overstuff
  • Make sure it's optimized for mobile
  • Streamline your site architecture
  • Simplify your URL structures
  • Produce good quality content

There are, of course, many more in-depth things to be said about each of these points but they're a good place to start.

Mount a Digital Marketing Campaign

The purpose of any good digital marketing campaign is to raise brand awareness and increase website traffic. There are different ways and means by which you can do this. Digital marketing encompasses SEO, social media strategy, email marketing, and more.

One of the funny things about SERP rankings is that they can be a bit of a chicken and egg situation. The higher you are ranked, the more organic website traffic you'll get. But sites that are getting more organic website traffic will also be ranked even higher by Google.

In this way, digital marketing campaigns are a big part of helping you to increase SERP rankings. Make sure you try out a range of different marketing tactics to see which works best for your business.

Pay for Top Billing

Speaking of different types of digital marketing campaigns, did you know that there's one type of digital marketing that allows you to pay to rank above other results? It's called PPC or pay-per-click and it's a surefire way to rank above your competition.

Because of the costs involved and the mechanism of how it works, this isn't necessarily a long-term solution, but if you want to rank higher at a given time then it can be an effective way to do so.

How to Get on the First Page of Google

The question of how to get on the first page of Google isn't always a straightforward one. As you can see, there are many different paths available to this ultimate end goal. Your best bet is to cover all your bases and try your hand at each.

If you'd like help with increasing visibility for your brand, we can do that for you. Get in touch to discuss our services now.