Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

How to Rank Higher on Google: 6 Effective Tips

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Have you recently made a Google search only to find that your business is several pages into the search?

Don't panic! Even though money might not help to change your ranking, there are ways you can increase your Google ranking and gain traction in your business.

Learn how to rank higher on Google and take your business to the next level with these six tips.

1. Turn the Dial on Site SEO

If you want to see a difference in your Google rankings, you have to turn your attention to your site SEO.

You need to look at two types of SEO on your site. On-page SEO focuses on keywords, title tags, links, and the length of your content. Technical SEO emphasizes the importance of page security, mobile optimization, quick-load pages, and working backlinks.

2. Pay Attention to Keywords

Start improving your ranking by paying close attention to the use of keywords on your website and in your content.

Keyword research is foundational to effective SEO, as it provides intel into what your target audience is searching on Google. When a user performs a Google search, Google scans websites for keywords and key phrases that match the topic searched.

You can then take these Google keywords and use them as the base for drafting your web and marketing content. Choosing keywords that are relevant to your audience should be woven through all you do online.

3. Improve User Experience

Ranking higher on Google doesn't stop with high-quality content and strong keywords. User experience plays a pivotal role in increasing your Google rating.

If your website is cumbersome or customers find it confusing to find information on your site, they simply won't use it. Consider a simple web design that's easy to use and keeps customers coming back.

Building a clean and simple website will draw in traffic and encourage visitors to stay on your site longer.

4. Don't Forget About Links

Among Google trends, using links is a critical part of your Google search ranking.

You need to utilize backlinks and internal links for added value and weigh in searches. Backlinks are links from outside websites to your site. You can incorporate backlinks through guest blogging or swapping another site's broken links with one of yours.

Use internal links on your posts or pages to link to other portions of your website. Doing so helps with indexing your website on Google.

5. Check the Reports

Stay on top of Google updates and reports to ensure you have the latest knowledge for increasing your Google ranking. As Google changes, you can quickly adapt or adjust your site to display higher in online searches.

On top of following these updates, continue to track your Google Analytics reports. Regularly reviewing search query results, you can see how your search or key phrases perform.

6. Optimize Everything

Optimizing your website puts a cherry on top of your Google ranking. Consider adding alt text and file names that include your keywords to your images.

You can also optimize your local search with a Google business profile allowing customers to find your business on Google Maps.

Learn How to Rank Higher on Google and See Results

Knowing how to rank higher on Google is only the first step. You now have to take steps in the right direction to improve your ranking in the slow relationship of SEO.

Don't let feeling overwhelmed keep you from moving forward. Ask for help! If you need help increasing visibility and awareness, contact us for support with SEO and content marketing to help bring your business to the top of your customer's next search.