Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Content Marketing Tips: Creating a Content Calendar (And Sticking To It)

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

There are over 4.7 billion social users worldwide.

If you are not strategically planning a content calendar, then you are missing out on using marketing content to reach these billions of people, which could help your business.

It may be time to get started with creating a content calendar. With these content marketing tips, you'll be well on your way to building your business!

1. Plan a Day

When it comes to content marketing, it takes much longer than just a couple of hours to figure out the content that you want to use. You should set aside an entire day to create a content calendar for your social and digital marketing.

On this day, you can then create a calendar that you will use for the upcoming few weeks or months.

2. Take Into Account Different Types of Content

When creating a content calendar, it can be easy to incorporate only a few marketing content types. However, it is best to consider what you've been doing, what's missing, and what's working.

This means that you need to incorporate more to fill the gaps in your current social marketing.

For instance, add that to your calendar if you tend to shy away from promoting new products or services.

3. Write the Captions 

When you create your social media calendar, you have to plan for more than just the photos and the content itself. You also need to draft the captions and the copy you are going to post as well.

This should include:

  • An engaging first line
  • Hashtags that are relevant to your marketing and posts
  • Location and necessary tags
  • A caption that adds value or tells a story of some kind

4. Plan In Advance

Once you do this once, you'll see how much easier it makes your day-to-day life. Instead of having to log onto your social media platforms, your website, and any other digital form of media you have daily, you simply can post automatically. 

You did the work in advance, and now you can sit back and watch it work.

Because of this, you will want to plan a day in advance of each month to plan out all of your content. This will help you to stay consistent. 

5. Track Your Progress

After you implement the content calendar, you need to ensure it is working. This means you should be tracking the progress that you see.

To do this, most platforms these days have analytics and insight tools so you can see how they are doing. By reviewing these, you know which part of your digital marketing strategy is working and which parts are not working.

Content Marketing Tips

Sticking with a content marketing strategy is not always easy, but with these content marketing tips, you'll have a platform that you love and social marketing that converts.

If you are ready to get some help with your digital marketing, you can contact us about our social media content marketing today!