Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

How to Build Trust With Brand Consistency

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
6/12/2022

Branding is all about keeping your visuals and messaging consistent across the board.

Your brand is what helps you stand out from the competition. Good branding makes your business unmistakable, while bad branding is confusing and fails to hit home with your niche audience. 

The proof is in the pudding. Nearly 90% of consumers are loyal to brands that share their values. You need consistency to build the trust you need to establish your brand.

Building brand consistency will help you avoid mixed messaging that results in poor branding. It's not the easiest thing in the world to perfect, so keep reading, and we'll give you a few tips for how to build a brand the right way.

Setting Guidelines

A lot is going on in today's digital marketing landscape. Maintaining the consistency we've discussed won't be simple between social media, content creation, and web design.

One way to bring clarity to the situation is to set branding guidelines that you can adhere to across different channels. Create guidelines for your tone, your color palette, your logo, the fonts and images you use, and how your copy is presented.

Having consistency within each of these categories will help establish your brand naturally rather than being forced. Doing this work to create the guidelines ahead of time will give you something to turn to when you need direction for your branding.

Tweak for Different Marketing Channels

When marketers talk about consistency, they don't seem to leave much wiggle room to maximize the potential of different marketing channels. In fact, it's more important to learn what each channel does well and tweak your branding guidelines to fit that.

This is most obvious when it comes to social media. People will be confused if you have a completely different persona on your blog than you do on your Instagram account. That said, you shouldn't ruin your marketing objectives by trying to wedge your brand guidelines into a platform that isn't optimized for them.

Instead, follow the best practices for each platform you use. Adapt your guidelines slightly so that there are just enough of your branding elements in there to be recognizable without compromising what the platform does well.

Creating a Content Strategy

Planning marketing campaigns carefully will enhance your brand. You shouldn't simply pop your logo onto every social post or email blast. The tools you use and the timing of everything should be well coordinated.

Don't go too far out of your comfort zone that it confuses people. If you've branded yourself as a professional, don't try to start a TikTok challenge. If your digital branding is light and fun, don't write a string of 3,000-word blog posts. 

Good branding starts at home. Do what makes sense to you and should come across to your audience.

Get Help With Brand Consistency

If you're going to build trust with your audience, you need brand consistency. As you can see, you can use key strategies to boost consistency, but you can always do more. Hiring a digital marketing specialist can help you identify your brand to create a content strategy that promotes consistent quality.

At Addison Tech, we know how to help businesses accomplish their goals. With our web development and SEO services, we can help take your branding to new heights. Contact us today to learn more about what we do, and check out our blog at Addison Voice to read more helpful articles like this one.