Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

6 Ways To Strengthen Your Visual Branding

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
6/6/2022

Articles with images after every 75 to 100 words get shared 200% more for a reason. That is because most people are visual learners and prefer to see rather than just read about the topic or product. 

So, if you want to make your business stand out then you cannot skimp on visual branding. 

Luckily, there are many ways to utilize images in your marketing plan to make your company memorable. Here are the top 6 to get started. 

1. Make Your Brand Consistent

If you already have visual elements on your website and other platforms, then you want to focus on consistency. Your customers will be confused if your social media looks different than your main website. They might even think that they are two different companies. 

Focus on using the same types of visuals, colors, and, most importantly, the same logos across all your online platforms.

2. Think About Your Fonts

Your company's visual identity isn't all about graphics and photos. A large portion of your website is covered in font, which psychologically affects your viewers' feelings, thoughts, and actions. 

In addition, the type of font you choose can also make it easy or hard to read your message. If your message is unreadable then your brand is perceived as unprofessional and unclear. 

3. Design for Mobile Branding

More people than ever use their smartphones to browse and shop online, so it is essential to adjust your visual brand for mobile viewing

There are several items to consider such as sentence and paragraph length, image size, and menu style. Also, think about your design layout and how to portray your brand on a smaller scale. 

4. Use Photo Editing Tools

One of the best ways to boost your brand identity is through high-quality photos. Generic stock photos are just that: generic. So, if you want to stand out and make a name for your company, you need to create unique images. 

Do this by using photo editing tools. You do not need to hire a professional photographer when you can manipulate photos to make them special. 

5. Go Beyond Logo Design

Many companies invest time and money into a great logo, which is essential. However, don't stop there. Look at your whole website as a logo or a brand representation. 

Then make your website reflect the logo you put so much work into designing. 

6.  Understand Your Audience

Designing can sometimes hinder your brand when you design for the wrong audience. For example, you may create a colorful and edgy website, but your audience is people over 65 who prefer neutral colors and a simple design

Know your audience to design for them because it is your audience that will be deciding if your brand is a worthy investment. 

Improve Visibility with Visual Branding

Your visual branding elevates your visibility by making your business look professional, organized, and high-quality. And when you improve the visual appeal of your website, then you automatically begin to see improvements in other marketing components like the content. 

If you are ready to start strategizing your branding style, contact Addison Voice for a consultation.