Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

How to Leverage Social Media To Build Brand Value

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
5/2/2022

Over 72% of American adults use some form of social media. Social media has a lot of value for businesses, and you may be wondering how you can use it to your advantage. You can attract new customers and improve your organic search performance through your social media posts, but you need to plan your social media marketing thoroughly.

How can you leverage social media to build brand value? Despite not being a new concept, many people are still unaware of how to harness social media to develop and strengthen their brand. Keep reading for a guide on everything you need to know about increasing your brand value with social media.

Create Branded Content

Your brand identity is crucial when building a social media marketing campaign. You want customers to be able to identify your brand a mile away and start building loyalty to your brand. If your social media marketing isn't in line with your brand, the message you're trying to send will get lost.

While your company logo, slogan, and mission statement will already be included in your social media marketing, you need to keep the general feel and essence of the brand alive in your marketing planning. 

The story your brand tells needs to be consistent. If you're not consistent, you won't be able to build connections with your audience or gain their trust. So stick to your mission statement and company vision and constantly refer back when needed.

Focus On Quality Over Quantity

While it might seem like a good idea to have multiple posts every day to ensure as many people as possible see your content, doing this can actually hurt your social media presence in a big way. You don't want to bombard your viewers with posts to the extent that they unfollow you or become so used to your content that it doesn't even register with them. 

When it comes to social media marketing, the quality of your posts is more important. You want to ensure the right people see and share your posts; to do this, you need to convey an important message or unique display. 

By focusing more on what you post and not how often you post, you'll be able to create content that resonates with your target audience. 

Use Social Media to Build Brand Value

Social media is an incredibly powerful tool for building brand value. We're always connected to social media in some way, so how your company portrays itself online can make or break you. It takes time and hard work to effectively use social media to build your brand value, so don't get discouraged.

If you enjoyed this article on how to leverage social media to build your brand value, you should go take a look at our article on how to add personality to your brand voice.