Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Website Updates: How Often Should You Update Your Web Design?

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

You've overcome all the challenges of launching and running a business, but now there's one problem. Your business website still looks like it belongs in the 90s and should be accompanied by a dial-up sound. 

Even if it's not that bad, regular website updates are critical to the success of your business. Your website is a reflection of your professionalism, your brand image, and how relevant and up-to-date you are. 

Regular website updates, particularly when it comes to design, can do wonders for your company. But how often should you update? That depends on the following factors. 

The Average Lifespan

There isn't a hard and fast rule when it comes to how many years you should keep your old design. Some brands might keep their website design for three years or more, while another company might switch things up after a year. 

The average lifespan of a site design is around three years. Again, it depends on whether your current design is working for you. 

When You Need to Meet New Goals

One reason a company may start a redesign is if they're aiming to meet new goals. For instance, if a company isn't ranking very well on Google, then they might see a drop in leads and sales. They may perform a website audit and realize their website isn't very user-friendly. 

Since 88% of online consumers say they won't return to a poorly designed site, bad UX design will hurt your ranking and your business. 

Therefore, a website update could simply be to make a site more user-friendly. 

Another common reason that companies get a site design makeover is when they have pages and content that aren't optimized for SEO. Search engine optimization incorporates many elements, such as on-page factors like site speed and internal linking. 

The Website Is Over Five Years Old

As we mentioned, the average lifespan of a website design is around three years. If your website is five years old or older, it's time for a redesign. 

A website that looks and feels old can turn people away. It looks unprofessional like your company is out of touch. 

It Needs to Grow With Your Company

As your business grows, so should your website. You may need to add more pages, tweak certain features, change the design to encourage more conversions, or make a sales funnel. 

Maybe your earlier design worked fine for the size of your business, but as your company grows, you need to keep up with it and create a website that reflects how healthy your brand is. 

That said, people shouldn't need a map and compass to find what they need. Too many pages and features can get overwhelming. The right web design company will tell you about the importance of simplicity

How Often to Perform Website Updates

A website design can last around three years. However, you may need to update sooner if any of the above points apply to you. If your site isn't helping you meet your goals and is failing to perform, it's time for some website updates. 

We have the tips and services you need to make that happen. Read our article on hiring the best web design firm to learn more and take the next step by contacting us.