Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

5 Signs It’s Time for a Website Redesign

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
3/7/2022

A successful business has to have a good website.

With a quality site, your customers will find it easy to navigate and get what they need from you. You'll see the results in the growing numbers of leads and conversions. If the website isn't pulling its weight, then you need to think about a redesign.

In this post, we're going to tell you five signs that it's time for a website redesign. There are many elements of a good website, but if you don't tick all of the boxes, other businesses will gain a competitive edge. Keep reading, and you'll know whether it's time for a new website or not.

1. High Bounce Rate

Your bounce rate is the percentage of visitors that only look at one of your landing pages. If they aren't enticed to peruse different parts of your website, then you may have a few different problems on your hands.

Most likely, it means that they didn't find what they wanted or weren't enticed to look. This comes down to a failure in UX or the content on the landing page.

Redesigning your site with UX in mind will help provide your visitors with a more meaningful experience. If your site is pleasant to scroll through and navigate, you'll keep people on it for longer.

2. It's Slow

The importance of page loading speeds is well-documented. Almost half of all consumers will leave if your site takes longer than 3 seconds to load, drastically increasing the bounce rate. Page speeds also have a major effect on SEO.

Simplicity is one of the key elements of a good website. Focus on your website's functionality and less on the flashiness. A streamlined, fast website is always going to do the trick.

3. No Mobile Optimization

As the years roll on, mobile devices continue to usurp desktops. At this point, you should be prioritizing your mobile site over everything else. If your site isn't optimized in this way, you need a website redesign service

4. Too Far Down the SERP

If you can't get your website to rank at the top of search results, you're doing something wrong. SEO is one of the most important digital marketing tools that small businesses have. That said, it's ever-changing and can be complicated to get a handle on.

Your website and the content within play an important role in boosting your SEO. Keep your stream of content laser-focused and make sure there's a steady flow of it. Things like page speed and UX also factor heavily in SEO.

5. You Haven't Updated in a While

When you can't remember the last time you've updated your site, that's a good indication that it's time for an overhaul. Most businesses should go through a website redesign every three to five years. Website design trends are always evolving.

If you're website looks and feels outdated, your visitors will know - even if it's unconscious. Work with a great website redesign company and keep your website current.

Is It Time for a Website Redesign?

Now that you know what to look for in an outdated website, you can find a great company to help you with a website redesign. Addison Tech is a web design and digital marketing agency that has a deep understanding of the latest design trends. 

To learn about our services, visit addisontech.com and if you want more great articles on the digital marketing landscape, come back and visit our blog again soon.