Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

How Does Being a Local Business Help Your SEO?

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
9/13/2021

Did you know that just over three-quarters of local searches result in users visiting a business within 5 miles of their search location? 

This statistic alone proves how important good marketing is for your local business. However, did you know that targeting a local market is actually highly beneficial for your SEO? 

Follow along to discover the benefits of local SEO and why you should be using this marketing technique to grow your small business. 

What Is Local SEO?

Local SEO includes many of the same techniques and strategies as your regular SEO approach with one minor twist. Instead of targeting search queries in your entire niche, you'll leverage your location too!

This means that you can actually narrow your approach and see greater results with less competition! How cool is that?

By taking simple steps like including your location in target keywords and building your backlink strategy with local links, you can get people's attention and be found with ease on search engines. 

Here's how it works:

Reach a More Relevant Audience

Does your business rely on local traffic to succeed? If so, targeting a wide audience with your online marketing can actually be counterintuitive. This is because the users searching for your generic target keywords may not be anywhere near your location. 

Don't get us wrong, collecting those website hits is great. Unfortunately, those visitors won't contribute to your growth. This is because those leads will never translate to customers because they aren't around to 'stop by'. 

By increasing your presence in a local market, you'll be able to reach the users who are ready to visit you and make a purchase. At the end of the day, these consumers are far more beneficial for your online and offline success. 

Boost your Online Rank

You've likely noticed that competing with global brands is incredibly tricky. Fortunately, by narrowing your SEO to a local market, you'll have far less competition to top the SERPs. 

This will make it much more realistic to land those top spots on Google and leverage the high-authority reward that comes along with that title!

Build Brand Awareness and Authority

Speaking of authority, having a strong standing in your local area goes a long way to building a trustworthy presence and raising brand awareness. 

By claiming your position on Google maps, raising your rank with location-based keywords, and becoming an authoritative source for local traffic, you'll dominate the local business market in no time. And of course, when consumers see you are popular online, they'll begin to view you as a brand they can love and trust. 

Grow Your Local Business With Good Marketing Principles

From raising your Google rank to drawing in interested local customers, there's no denying that your local business can flourish with a strong SEO strategy. 

Struggling to navigate the world of online marketing and local SEO? Worry not! Get in touch with us today to discover how we can help you thrive online so you can focus your energy on being the awesome local business we know and love!