Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Why Is Google Ghosting Your Ad Campaigns?

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Did you know most small businesses spend nearly $10,000 on Google ad campaigns? That's a big chunk of change for any business, especially a smaller one. But what's worse is knowing this ad spend isn't going anywhere when Google decides to ghost you.

No one likes getting ghosted, but when it's your revenue and business growth on the line, it's the worst. Fortunately, there are plenty of ways to resolve your ads being ignored. Please read our guide to improve your SEO score and get your ads seen again.

Watch Out for Creepy Crawlers

Ranking a webpage requires many factors. The Google algorithm created and uses well over 200 factors to determine a page's visibility. These ranking factors are evaluated and assessed using web crawlers (a.k.a. creepy crawlers).

These bots index your site for tons of stuff. Because there are so many ranking factors, it's hard to keep track of the most important. Instead of worrying about top factors, a marketing specialist could help you strategize for those with the most impact.

On-Page, Off-Page, and Technical Ranking

To help you better understand why you're getting ghosted by Google, let's define the different types of ranking factors. Again, hiring a professional marketing service is your best option for SEO strategy. To make the most of hiring a marketer, it helps to understand what you're paying for.

  • Off-page: backlinks, content quality/relevance, guest posting, 
  • On-page: keywords, meta descriptions, titles, URL slug, image alt-text
  • Technical: site and page speed, mobile adaptability, internal links

These are just an overview of the many ranking factors used. You'll find your ad campaigns more effective in redirecting if you better understand how they work together.

It's Okay to Creep On People (With Keyword Research)

Normally, it's never okay to creep on people, whether on social media or in person. But if you want to avoid getting ghosted, you need to do a bit of creeping. Since you already know Google creeps on your site, learn from the pros.

Explore a tool like keyword research to boost your online visibility. Working alongside a pro marketer, you'll find new ways to connect your ads with customers. Prospecting and ad targeting are much more effective when you know who to target.

Pay Attention to Ranking Details

Knowing different types of SEO doesn't make your ad campaigns more effective. With so many ranking details, keeping track of what's important (and what you can change) is hard. Here are a few more details about on-page SEO ranking factors you can do something about right away.

  • Meta description: what users see on search engine results pages
  • Title header: what you title a webpage, blog post, etc.
  • Image alt-text: describes an image in greater detail
  • URL structure/slug: a page's description in the search bar after the backslash (/)

Again, a marketing specialist can help you make the most of these ranking factors. But some things you can change on your own if you already have a clear picture of what keywords and to use.

Take Your Ad Campaigns to the Next Level

Now you know why your ad campaigns are getting ghosted; it's time to do something about it. Check out the rest of our great content to learn more about boosting your marketing campaigns. Or, better yet, work with us to ensure ads are better than ever.