Did you know that over 70% of consumers want to buy from brands whose values align with their own?
These days, a business is about more than simply what you sell. It's about creating real, emotional connections with your audience that boost trust and make sure existing customers stick around.
Nike, Coca Cola, Apple, Ben & Jerry's. These are all brands whose names do more than make us think of a product; they make us think of their brand story.
Learn more about what a brand story is and how you can share yours in this guide.
What Is a Brand Story?
A brand story is a narrative that encapsulates your brand identity and evokes an emotional reaction from your customers. It's about more than just who you are, but why you exist, what you stand for, and how you can better the lives of your customers. It's definitely a marketing tool, but it also helps guide your brand as you move forward, helping you remember where you began and why your brand exists.
Let's take a look at some of the ways you can help share your brand story with the world.
1. Be Clear About Who You Are
As a brand, you're looking to solve a problem that will make your audience want to buy from you. But you know and we know that there's more to your company than that. To form a personal connection with consumers you first need to be clear on who you are and what your vision is.
Does your brand believe in helping the world become more eco-friendly? Or perhaps you want to encourage people to be happier and more independent in life? Whatever your mission, make sure you're clear about it before you start using it to tell your brand story.
2. Stay Consistent
Once you've identified your USP that turns your brand from a 2D company into something more tangible and emotional, you have to stay consistent. If your brand story is all about being creative and breaking barriers, you need that to come across throughout your branding. Create a brief mission statement that sums up your brand story to refer back to throughout your marketing strategy planning.
3. Understand Your Audience
Every audience is looking for different things from a brand. Even once you've identified your wider audience, segments within that may find different value in what you're offering, so make sure you know who you're targeting with your brand story messaging. For example, new mums going to the gym will look for a different sort of messaging than bodybuilders, and you need to be aware of that when sharing your brand story.
4. Be Human
A brand should be relatable, and that means humanizing it. You need to make a brand persona that comes across in your brand story, which could be anything from witty and bold, to serious and innovative. Identify who your brand is and it will transform your brand story.
Get More Digital Marketing Help
Creating and sharing your brand story is just the start of your marketing journey! If you want to create a strong, notable brand, you need to start developing a strategy that's going to make sure you stand out. For help, take a look at our digital marketing services at AddisonTech and let's start building your brand together.