Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Advertising vs. Marketing: Which Should You Invest In?

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
6/14/2021

A colleague tells you to start advertising. An online guru suggests that marketing is the way forward for small businesses. An old friend whom you bumped into on the way to the store suggests you do both.

It's no wonder online promotional strategies can seem confusing. There is plenty of conflicting advice on there. As a small business owner, you don't always get a straightforward answer.

So we are here to guide you. This post will explain the difference between advertising vs marketing and explain which option is best for your business.

What Is Advertising?

Advertising means paying out money directly to promote your brand. While marketing has indirect costs, advertising has a direct cost. You'll pay a company to promote your product.

Benefits of Advertising

There is a reason advertising is popular with so many small businesses. Here are some of the main benefits: 

Advertising Gets You Fast Results

If you want to grow your business, advertising is your answer. With paid advertising, you can scale as big as you want, providing you have the budget.

So if you want to reach an audience of millions, advertising will get you there quicker than anything else. 

It's Cheaper Than Ever

A few decades ago, advertising meant paying hundreds of thousands for TV, radio, or billboard advertising. What's more, you'd need to pay a branding agency to create the idea. 

That's now changed as advertising grows on the internet. Now you can create a DIY ad campaign for just $5 a day and still get effective results. Small business advertising has lots of potential for any startup. 

You Can Target the Right Audience

The big pay-per-click platforms such as Google and Facebook give you control over whom you target. What to only advertise to men aged 40-50 who like extreme ironing (yes, that's a thing!)? You can do that with online advertising. 

What Is Marketing?

Marketing is a broad term for all strategies you use to promote your business. Unlike advertising, there is no upfront direct payment paid to a third party.

However, online marketing does have costs such as branding and copywriting. 

Benefits of Marketing

When it comes to marketing vs. advertising, marketing has great potential when you know how to get it right. Here are some of the fantastic benefits of using marketing to grow your business: 

It's Cheap

If you have the spare time, you can create a simple marketing campaign on social media for next to nothing. It only requires a powerful headline, a head-turning graphic, and a little bit of creativity. 

You Can Go Viral

Going viral isn't going to happen automatically. Still, the potential for a campaign to reach the masses means that marketing can have a shockingly high return on investment when done well. 

It Has a Long-Term Impact

When you invest in marketing for your online business, you reap the long-term rewards. Pinterest graphics or organic search rankings will still bring you new customers months and maybe years down the line. 

Advertising vs Marketing - Which Is Best?

When choosing between advertising vs. marketing, what's best for you will come down to your budget and how quickly you want to see results.

If you are lucky enough to have a big budget and want fast results, try advertising. If you are limited with a budget, then slow-and-steady may be your best way to win your race, which means marketing is your perfect option.

Get Your Business Growing in 2021

Whether you choose advertising vs marketing for your small business, it's vital to invest time promoting your brand in 2021 to ensure you get ahead of the competition. 

If you're ready to get started, get your first consultation booked with our team so we can talk you through our ideas and recommendations for your next marketing campaign.