Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Local vs Organic SEO: What's the Difference?

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
5/17/2021

You might be thinking that you've already optimized your business website for organic SEO (search engine optimization), so why would you need local SEO as well? It might seem like doubling down on SEO, but they are actually quite different from each other. And a business with multiple locations must consider local SEO in its marketing efforts.

Let's read on to see the difference between the two.

What Is Organic SEO?

Maybe you are already familiar with organic SEO, but let's define it once more. Google changes its SEO algorithms 500-600 times a year!

That's why your SEO company (if you have one and if you don't, why not?) is probably spending oodles of efforts to keep up with the algorithm and keep your website ranking high on Google. You already know that if you aren't on the first page of Google, it's very unlikely that your website will be found at all! That's why the importance of organic SEO cannot be emphasized enough.

What Is Local SEO?

Even though we are in the digital age, people still visit brick-and-mortar stores. It's a shocker, but there it is. And many customers like to google local businesses before going to visit them. They might check customer reviews or products that others have said are must-buys. Local SEO ensures that your business shows up in search results when a customer searches for local businesses. 

This is relevant not only for Google results but also for Yelp, Google Maps, and Facebook. Local SEO will focus on things like reviews, citations, links, and keywords. 

Digital Marketing in the Modern Age

As a business in the modern age, you cannot ignore the importance of local SEO, especially if you have a business that serves a local area. Some examples of these kinds of businesses would be:

  • Car dealerships or repair companies
  • Veterinarians or dentists
  • Spas or salons
  • Restaurants 
  • Real-estate agents
  • Construction or plumbing services
  • Casinos, or travel agents
  • And more

As you can see, local SEO serves a wide range of businesses, and probably includes yours as well. It's of paramount importance to include local SEO in your SEO efforts or to hire an SEO service that can help you with it. 

The great thing about local SEO is that it has instant gratification (and who can't do with more of that!). That is, a customer might search for you and buy from you all on the same day. This doesn't mean that you forget about organic SEO and focus entirely on local SEO. A good SEO marketing plan will optimize for both equally. 

Find an SEO Company That Can Help You with Local SEO

Maybe you thought organic SEO was enough of a headache in itself. And now you have to worry about local SEO as well. Phew! If you aren't up for it, then think about hiring an SEO service that can take care of all your business SEO needs. Schedule a consultation with Addison Marketing today!