Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

The 2021 Digital Marketing Trends You Need to Know About

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
5/10/2021

Did you know that 80% of consumers are more likely to buy something if their experience is personalized?

If you haven’t been keeping up with 2021’s latest digital marketing trends, maybe you didn’t. The newest trends in marketing can keep your brand hot and relevant—but only if you pay attention.

But who has time for hours of research? You want the latest trends, and we’ve got them. Keep reading for the best digital marketing tips of 2021.

Chatbots

You know when you open a website and a little chat box pops up and says, “Hi! How can I help you?”

That’s a chatbot. It’s basically just an AI version of the employee who greets you as you walk into the department store.

Chatbots are becoming increasingly popular, and it’s easy to see why. Chatbots make it easy to point users in the right direction without wasting labor. They also enhance the user experience.

Plus, chatbots can lower customer service costs by up to 30%.

If you want to keep up with the latest trends in web development, you should think about implementing a chatbot.

User Experience (UX)

This one is really an old trend becoming new again.

That’s because UX is everything. (That’s why it has a cool acronym.) If users don’t like a website design or find it confusing, they’ll click away. There are literally thousands of other options.

That’s why you have to design your website with the ease and comfort of users in mind.

If you want a good example of this, we renovated the web design for Paster Training Inc. to maximize UX. You can read about it here.

Mobile Optimization

Speaking of user experience, we have to talk about mobile optimization.

That’s because it used to be that users would only experience your website on one platform. Now, users are just as likely to open your website on their phones.

Websites look way different on mobile than they do on a computer screen. In 2021, you have to take extra care to make sure your customers are getting the best experience, no matter what device they’re using.

For example, try using code instead of images. Phones take a long time to load an image, so coding will be faster and more efficient.

Pay-Per-Click Advertising

PPC is alive and kicking in 2021, and there’s a reason for that.

PPC online advertising is when an advertiser only pays for an ad when a user clicks on the ad. Simple enough, right?

It’s still a big deal in 2021 because it’s super effective. Advertisers bid on certain keywords, and when someone searches for those keywords, their ad pops up. Then, the advertiser pays when someone clicks.

The best part is that keyword bidding boosts your search engine optimization, so this is a trend to watch.

Follow the Digital Marketing Trends

There you go—the most important digital marketing trends of 2021. Follow these trends, and you’ll be on your way to the best brand ever.

If you’re not sure how to implement these tips, check out our services. We’d love to help your online brand reach its full potential.