Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

5 Simple Digital Marketing Strategies for Businesses

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

The world of digital marketing can be a nebulous one. It’s a loosely defined term for online marketing, but it doesn’t exactly tell you what it is or how to use it. If you’re not marketing your business online, you might as well not exist.   

If this sounds complicated, it doesn’t have to be. Businesses large and small can find success with digital marketing.

Here are 5 digital marketing strategies you can use to grow your business. 

Smart Blogging

You can’t just write about anything and throw it up as a blog on your website. You need to blog smarter. You need to blog topically, and with SEO in mind.

Use your blog to position yourself as an expert in your field. What are your customers’ needs? What are their problems and how can they be solved?

Use your blog as a regular space to answer questions like these. Update it regularly and stay committed to it. 

Over time you will attract potential customers to your site when they discover your blog through a web search. If they are searching for something you wrote about, they may find your blog helpful.

A Focused Social Media Strategy

A good social media strategy takes time and patience. Don’t post the same content across a wide swath of social media channels.

Instead, pick one or two social media networks to focus on. Then post regular content there.

Much like with blogging you shouldn’t try the shotgun approach. Instead, cater your posts to each platform’s strengths. 

Use YouTube for educational videos and tutorials. Use Twitter for quick, easy communication. Facebook is huge, but it can be hard to stand out if your content isn’t funny or interesting. 

Email Marketing

Email marketing may seem old-fashioned, but the ROI (return on investment) can be good and is calculable. Email marketing can be used in a few different ways. You can direct readers to your blog, inform them of sales and discounts, and provide readers with relevant industry news.

Paid Advertising 

If you’re a small business you may not have considered paid advertising. After all, many digital marketing methods are free. However, paid advertising can put your content in front of the right targeted audience. 

Consider PPC or pay-per-click advertising. It’s an ad model where an advertiser pays a set amount each time their ad is clicked on.

One type of PPC advertising involves using search engine advertising. Paid ads appear above search results. When a user searches for a specific term, your paid ad will appear before the results. 

However, as the advertiser, you only pay when a user clicks on your ad. Hence the term “pay-per-click.” 

If you’re still afraid of wasting money, check out our guide on how to spend your digital marketing budget

Video Marketing

Video marketing is great for building brand awareness. Video marketing can take on many forms: new product announcements, tutorials, event news, and more. It’s a highly flexible way to market your brand.

Looking for More Digital Marketing Strategies? 

If you’re looking for more digital marketing strategies or business tips, check out the rest of our blog.