Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Your Guide to Web Design News and Google Updates

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
3/15/2021

Designing a website is kind of like trying to slay a hydra. The technical nature of the industry indicates that trends, support, and optimization are ever-changing. Each time you think you have it mastered, up pops another head!

Common wisdom states that you should redesign your website every two to three years. However, digital trends change much faster than this. This means that you need to stay up to date on the latest web design news. What's new and now on the web design and marketing front? Here's what you need to know.

Understanding Google Updates

Google's latest update dropped as of February 10, 2021. According to a tweet from one of Google's liaisons, Passage Ranking is live for English queries in the United States. Passage Ranking or Passage Indexing is a new Google Algorithm feature that ranks passages in a page based on a user's search queries.

The goal behind this is to ensure that search results are more relevant to a user's search. No longer can your business rely on metadata to rank well; the meat of your articles will need to match user inquiries.

What's the Latest Social Media Marketing News?

Just as Google consistently updates its algorithm, social media websites do the same for theirs. In order to combat the absolute tidal wave of misleading claims which rolled in during the pandemic and after the election, many social media platforms are re-evaluating their algorithms to improve fact-checking mechanisms and reduce the prominence of political posts.

Platforms such as Instagram, long the home to clickbait and engagement bait, will find such posts no longer recommended. Pinterest and other image-based platforms intend to trim down on the spammy posts which fill their sites. Images continue to be prioritized on all platforms, so make sure your business uses high-quality images for greater engagement!

The Latest and Greatest Web Design News

What should your business watch for in web design news? The latest web design trends focus on user experience over all else. You need to ensure your website loads fast on all platforms. Especially on mobile. Let's face it: Mobile browsers have their thumb hovering over the back button if you're too slow on the draw.

You should also use bold fonts and clear graphics to catch and retain user attention. This will also help you maintain a clear visual hierarchy. No one wants to feel lost when they're surfing the web for answers.

Lastly, you need to ensure that you have content optimized for local users. Your user base appreciates a personalized experience as opposed to a standardized one. Adjusting your content so that it reflects the location of your users is one way to help them feel noticed and appreciated.

Looking for More Information?

Staying on top of the latest web design news and trends can be a tricky prospect. However, we at Addison Voice are here to help you understand the digital world. Check us out today, and you'll see why so many turn to us as their algorithmic guides!