Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

5 Digital Marketing Metrics You Need to Watch

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
2/15/2021

Understanding digital marketing metrics is integral to maintaining a successful brand. When analyzed correctly, they can help you strategize for the future and increase your return on investment (ROI).

There's just one problem: there are a lot of different digital marketing metrics you can use. And blindly using them all isn't just a lot of work--it's foolish.

The tools you use for each project will vary, but you need to watch a few primary metrics. Keep reading for our top five digital metrics that will take your marketing strategy to the next level!

1. Bounce Rate

Looking at bounce rate isn't fun, but that's all the more reason why you should be obsessed with it. Your bounce rate is calculated as a percentage. It signifies the number of people who come to your website and then exits without clicking anything else.

Anything over 50% is considered a desperately high bounce rate. You are eternally shooting for a bounce rate of zero, but that is virtually impossible.

Google Analytics will help you calculate your bounce rate. Try to consistently lower your bounce rate by making your calls to action strong and compelling on every part of your webpage.

2. CPA

CPA stands for cost per acquisition. In other words, how much money are you spending for every customer you secure? This is the bottom line for marketing metrics, and it helps you get an idea of your ROI.

Calculate CPA for every social media marketing campaign you conduct. Divide the total cost of the campaign by the number of customers you gained from it. Is the amount you made off each customer more than the amount you spent to get them?

3. Organic Search

An organic search number refers to how many people came to your website directly from a search engine instead of a link from another site. This is one of the most helpful performance metrics because it indicates how well your SEO (search engine optimization) campaigns are doing.

SEO aims to rank your page higher in organic searches through the use of keywords and content. Many marketers spend too much time looking at website traffic when they should be looking at where that traffic is coming from. Use your organic search number to determine the effectiveness of your SEO campaigns.

4. CTR

CTR stands for click-through rate. It refers to the number of people who see your ad and click on it. This is very useful for measuring how effective your advertising campaigns are.

However, it does not evaluate how many sales you close. If you have a high CTR but a low sales count, something is falling apart once the customer gets to your website. This means it's time to re-evaluate your site, your pricing, or your calls to action.

5. CLV

Customer lifetime value is another important digital marketing metric. This is a projection made by looking at how much the average customer spends over the course of their affiliation with you. 

Even though these are projections, using marketing analysis like this can help you attract potential investors for the future. 

Choose the Right Digital Marketing Metrics for Success

Every marketing project is different, and so how you measure success may vary. But these five tools form a solid foundation for effective marketing analysis.

Understanding digital marketing metrics is essential for a sustainable business. For other insight into maintaining the health of your enterprise, keep reading our blog.