Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

An Age Group Breakdown of Social Media Apps

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
12/21/2020

Nearly half of all people on the planet use social media — and that number is constantly growing.

But while most social media users use more than one platform, there are definitely some differences in the demographics for each social media website or app. While some sites cater more to middle-aged or older people, other apps are designed to appeal to young people under 18.

When it comes to social media marketing, it's important you understand who is likely to be using each platform. After all, you'd likely design your content differently for a 50-year-old than you would for an 18-year-old!

With that in mind, here's a closer look at the age demographics for each social media site.

Facebook Age Ranges

Facebook continues to dominate the social media landscape—but the site isn't as popular as young people as it used to be, and its age range is significantly higher than other social media apps.

In fact, an impressive 51 percent of people aged 50-65 use Facebook, and 34 percent of those older than 65 also have a Facebook account. That may not seem like much — but keep in mind that older people are much less likely than young people to use social media in general and that the US population is quickly aging

And while it's not as dominant among young people as other apps, Facebook still attracts 86 percent of the 18-29 range, and 77 percent of the 30-49 range.

Instagram Age Range

Instagram may be owned by Facebook, but its age demographics look a little bit different from its parent company.

Only eight percent of people 65 and older use Instagram, while a paltry 23 percent of people in the 50-64 range use it. That said, its numbers among young people are strong: 47 percent of people ages 30-49 use Instagram, while a whopping 67 percent of people aged 30-49 use it.

Twitter Age Range

A significantly smaller slice of the population uses Twitter at all when compared to Facebook and Instagram. That said, the people who do use Twitter tend to skew younger.

Twitter boasts 38 percent of users among 18-29 years old, and 26 percent of the 30-49 age range. Meanwhile, it only captures 17 percent of people aged 50 and older.

Other Social Media Age Ranges

Here's a quick rundown of age demographics among other social media sites.

  • Pinterest boasts membership from about 35 percent of people in the 18-49 age range.
  • For Linkedin, by far the biggest age range is 25-34; in fact, 60 percent of all people in that age range use the career-focused networking site.
  • The age range for Snapchat skews very young — to wit, only four percent of people over age 65 have a Snapchat account.
  • Moreso than any other platform, Youtube enjoys a large share of every different age range. 

Learn More Today

Intrigued by this social media demographic data? If so, you might want to learn more about social media users—and what that means for your marketing strategy.

If you're curious, feel free to learn more about our services on our blog. Then, feel free to contact our team today. We look forward to working with you!