Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

2020: What Has Happened on Twitter This Year?

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Thanks to the coronavirus pandemic and other factors, Americans spent more time than ever on social media in 2020. 

Each user's social media experience is a little different. But there are also some common news items, pop culture events, and memes that bring everyone together. Those topics often make a splash on Twitter, the news and pop culture heartbeat of our online world.

Here's a look back on some of the biggest things that happened on Twitter this year—and what they say about 2020.

Quarantine Commiserating

In 2020, a lot of the biggest tweets and trending topics on Twitter focused on the COVID-19 pandemic. 

While serious breaking news had a constant presence, Twitter users also found a way to look at the more humorous side of things. Some of the most popular tweets were about the pains and idiosyncrasies of life during a pandemic—such as this hilarious tweet.

People weren't able to go out and see friends this year. For that reason, Twitter became even more important as an online watering hole. The creative COVID-19 content was never-ending. 

Celebrity Losses on Twitter

Whenever the world unexpectedly loses a beloved figure, social media lights up with shock, sadness, and fond remembrances. 

On Twitter, two celebrity deaths in particular had a major impact. In January, the tragic death of NBA legend Kobe Bryant, along with his young daughter, dominated Twitter for days.

And in August, Black Panther star Chadwick Boseman passed away, leaving many bereft on social media. On Twitter, many users posted tributes, writing about what Boseman's many important roles meant to their lives. 

In fact, the tweet announcing Boseman's death was the most liked and retweeted one of the year so far.

Other Pop Culture News

From music releases to new movies dropping unexpectedly on streaming platforms, pop culture news also continued to make a splash on social media.

Twitter was often buzzing about one of these pop culture events—whether it was Taylor Swift surprise-dropping one of two albums she released this year, Warner Brothers announcing that all its films would debut on HBO Max next year, or the Bachelorette returning to television after a pandemic delay. 

The Election

After the coronavirus, the most-tweeted-about news item of 2020 was the US election, which saw President Donald Trump facing off against former Vice President Joe Biden. Twitter users across the political spectrum tweeted prolifically about their opinions, and the political stakes never felt higher.

When Biden became the projected winner, this video of Vice President-elect Kamala Harris congratulating him got a lot of attention. In fact, Harris was in the top three most-tweeted-about people in 2020.

Prepping for 2021

2020 was an unprecedented year for most of us—and also an unprecedented year on Twitter! 

What trends do you think will take off in 2021? By staying up to date on the hottest social trends, you can start to predict what the next year will have in store for us.

We hope you have a happy New Year—and if you ever want to learn more about social media trends, feel free to get in touch.