Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

5 Vital Tips for Effective Email Marketing Strategy

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
11/14/2020

Email marketing has long been defined as one of the most effective digital marketing strategies. There are several reasons for this. 

First, your email subscriber list is made up of consumers who have shown a previous interest in your brand. You may have been offering free online content, discounts, exclusive access to webinars, videos, etc. Regardless, the people who subscribed to your list did so because they liked what they saw.

Secondly, an email marketing strategy is designed to provide a direct line of communication and marketing to this primed audience. You don't have to publish an ad or article hoping the right people will see it. You can send it directly to your target audience. 

It's your job, now, to make your email campaign successful. We're here to help. Keep reading for our top five tips for crushing your open rate and generating more sales.

1. Don't Come Off Too Strong

One of the worst ways small businesses butcher their email campaigns is by coming off too spammy. They use phrases like "buy now," "you'll never believe," and "free, free, free!"

Additionally, if you send your subscribers several emails a day, they'll get annoyed with you. Eventually, they'll get tired of deleting your emails and will unsubscribe entirely. Limit your email marketing strategy to one or two emails a week.

2. Focus on Your Email Subject Lines and Preheaders

One of the biggest struggles of email marketing is getting your subscribers to actually open your emails. Having hundreds of subscribers is great, but if only 5% of them are opening your emails, you're doing something wrong. 

Most likely, your subject lines and preheaders aren't captivating enough. These are the only two lines email recipients can see at a glance in their email home page. Make them count.

3. Provide Value

When you send content to your email list, you must think about your message from their point of view. Fundamentally, you need to provide your readers with valuable content. Otherwise, what reason do they have to open your emails?

What your viewers find valuable depends on your business, your niche, and your target audience. This can be anything from product discounts to tutorials, business advice, and access to webinars. 

4. Use the Double-Open Strategy

Just because you're not being spammy doesn't mean you can be a trickster. Your email platform should provide vital feedback, such as open rates, link clicks, and more. Use this information to re-target people who don't open your emails. 

However, before resending the same email, wait a few days, and change the subject line and preheader. This is also a great way of determining more effective and captivating messages.

5. Always Be Closing (and Using CTAs)

Finally, in any sales industry, you're taught the ABCs of sales - Always Be Closing. Your emails should be no different. While it's important not to harass your email subscribers to "buy now!" you must find a subtle way to lead them to your sales funnel.

Using links to product or services pages is a good example. You can also direct them to specific blog articles or about pages. Include clickable CTAs (calls to action) to make it easy for them. 

Looking to Streamline Your Email Marketing Strategy?

As you can see, an effective email marketing strategy takes some work. It is both intentional and scaled for your target audience. Pay attention to your analytics to continually increase your open rates and make more sales. 

And if you're looking for more help with digital marketing, contact us today to schedule a free consultation. We can help you identify and address any issues in your marketing strategy and teach you how to correct them.