Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

The Loudest Social Media Trends Right Now

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
10/5/2020

Today, around seven in ten Americans use social media to connect with others. If you're a brand owner or content creator, you must harness the power of social media to stand out from the competition.

With so much content available at the swipe of our fingers and the click of a button, it can be difficult to differentiate yourself from the masses. Have no fear.

This article has the top social media trends that you should be aware of. These trends can help you attract attention and build sustainable relationships that can help your growth in the long run. 

1. Influencer Marketing 

With more shopping done online than ever before, it's important to appeal to those who buy from social media. Many of these people look to influencers for recommendations on trustworthy products or services.

If you have a small audience, influencers can help spread your message to a large, widespread group. Aim to work with niche influencers who have a dedicated fan base. Consider using affiliate links or discount codes as a promotional tool for the influencer to share with their audience. 

2. Creating on TikTok 

With the heartbreaking downfall of Vine in 2016 came TikTok, a video-sharing app released in September of the same year. Today, there are more than 800 million active users on the app worldwide, making it one of the top social media content hubs. 

Creating on TikTok allows the average person to share content in a wide variety of genres. With modern TikTok stars skyrocketing to fame, many of them engage with brands for influencer marketing.

Consider working with niche TikTok creators or making your own account to promote your brand. With TikTok's unique algorithm, reaching a targeted audience is simpler than ever before. 

3. Direct Engagement

In an ever-changing digital landscape with more competition than ever, it's crucial to engage with your audience. This can build and maintain long-lasting relationships. 

With Instagram polls, Twitter threads, and more, engaging with an audience in real-time has never been more accessible. This allows brands and creators to get important feedback on posting preferences or marketing strategies. The more you engage with your audience, the more trustworthy you'll be.

4. Unfiltered Posting

The days of oversaturated filters and heavy Photoshop are no more. No matter your aesthetic, posting unfiltered, relatable content is one of the top current social media trends.

For both influencers and the average creator, it's becoming more important to post raw content than ever before. The simple reason for this is because people love to see posts that they can identify with. If you're using Instagram for business purposes, your profile is no exception. 

Posting authentic, unedited content can create long-lasting credibility and trustworthiness.

5. Sharing on Stories

With direct engagement and authenticity as two of the latest trends in social media, sharing on Stories is key.

The Stories feature allows creators to share content for up to 24 hours. This feature also allows for creators to go more in-depth than they would on a typical post. While Instagram feeds are often curated to fit an aesthetic, Stories are often unedited depictions of everyday life. 

As a brand or content creator, using Stories can help boost engagement and authenticity. 

Participate in These Social Media Trends Today

By participating in social media trends like these, you can use the digital landscape to its fullest potential. Not only can this help brands grow, but it can also help regular people connect with others on a deeper level. 

For more helpful content like this, be sure to check out the rest of our website.