Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Instagram for Business: How to Make a Great Instagram Account for Your Business

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
9/14/2020

Are you considering Instagram for business use? This popular social media platform boasts over 1 billion users, which gives you a large potential audience.

Posting on Instagram to promote your business requires a strategic approach. It needs to appeal to your target audience, show your company's personality, and meet a need for your followers.

Keep reading to learn how to use Instagram for business purposes.

Start a Business Account

If you create a personal Instagram account for your business, you're missing out on built-in analytics, the option to promote posts, and other features reserved for business accounts. When you create the account, choose the business option. If you're already using a personal account for your business, you can switch it to a business account when you choose Edit Profile.

Set Goals

Define what you want to get out of your Instagram account to help guide your content creation. Examples include growing a cult following, generating leads, improving brand awareness, increasing website traffic, and growing sales. Turn those goals into specific, measurable outcomes, so you can track your progress and see what type of Instagram posts are most effective.

Brand Your Account

Instagram is all about the visual aspect, so branding your posts for a consistent look is a must. Start by building an optimized profile that shows what your business is all about. 

Editing software and presets can help you edit your photos to all have a similar look that fits your overall branding. Use color schemes on Instagram that match your company's branding. When creating captions, consider words and phrases that capture your overall brand.

Post Regularly

A consistent posting schedule keeps you fresh in your followers' Instagram feeds. If someone follows hundreds of accounts, your posts will get buried quickly.

If a new follower finds your account, they might look at when you made your latest post. If you haven't posted in weeks or only have a few posts, they might not decide to follow you. Posting at least once per day helps keep your account fresh.

Create Quality Content

While regular Instagram posts are important, you don't want to rush to put up any kind of post just to have content. Everything you post should have a purpose and be created with thought and care.

Since images are the focus, your photos should be high-quality with good lighting. Using editing software improves the quality of the photos and creates a consistent look. 

Include relevant captions to support your images. Use hashtags to help new followers find your account.

Using the stories feature is another way to get in front of your followers. Some people pay more attention to stories than posts since they appear at the top of the screen.

Interact With Followers

Interacting with followers on any platform is an important part of your social media strategy. When people comment on your posts, like their comments and reply to them. If someone shares one of your posts, thank them for the share.

Another effective strategy is to interact with other accounts. View their posts, give them likes, and leave comments. Their followers might check out your account after seeing your comments.

Succeed at Instagram for Business Use

When using Instagram for business purposes, it's important to show your personality and be consistent. With the right Instagram strategy, you can grow your following and boost your business.

If you need help with your social media strategy, contact us for a consultation.