Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

UI vs UX: What Does My Business Website Need?

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
9/7/2020

UI and UX seem to be popping up everywhere in the marketing world. What seemed like a simple mention here and there is now plastered onto every major marketing firm specialties. Web design went from the bottom of priorities to the top overnight.

But what is the difference between the two? What makes them so important?

This guide will breakdown UI vs UX and why both are extremely important to your business's website.

What Is UI?

The user interface (UI) is whatever the user on a website is going to interact with. This could be individual computer screens, sounds, and lights. UI considers how a website looks, how it feels, and what the interactivity of the website feels like.

When implemented into a website, a UI component is the icons, buttons, spacing, and responsiveness of the website. It is all to ensure a great user experience across the website.

It is important to note UI is only a digital term and only applies to digital components like smartphone apps, websites, and other forms of software.

What Is UX?

UX, otherwise known as user experience, refers to any type of interaction between an active or potential customer or business. This will stretch beyond just the digital portion of the business.

For instance, rather than focusing on the design of a button, UX will focus more on how easy that button is to click and how responsive it is. If the button can be clicked before even being hovered over, then this is bad user experience.

It can also be applied beyond just the website. User experience can talk about the physical location of the business, or even the name of the website.

How Do They Work Together?

UI and UX work together like a well-oiled machine. User experience relates to how easy the machine is to operate when it comes to its controls. The user interface refers to how easy it is to find where the controls are in the first place.

The two go hand-in-hand and are necessary for the other to function on its own accord. Without UI, it would be like driving a tractor with no training or manual involved. Without UX, there would be no controls in any obvious position for you to control the tractor in the first place.

UI and UX work together to create a strong user experience on any website. They can help determine if you are going to turn a potential customer into a long time returning one. Without either of them, it can lead to high bounce rates and an increased loss in customer retention.

UI vs UX: Ensuring Both Are Incorporated on Your Website

The best takeaway in the UI vs UX debate is whether you want customers to be happy with their time on your business's website or if you are happy with them only glancing at it. Both are needed to ensure your customer returns to purchase and contact you again.

If you enjoyed this article, be sure to check out our other articles on web design and its importance in business. If you know a business that has been struggling with high bounce rates, be sure to share this article with them.