Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Getting Your Company to Appeal to Zoomers: An Essential Guide

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
8/3/2020

Who's cooler, Millennials or Zoomers? No matter how you answer that question, you want to know how to appeal to those goshdarn Zoomers. 

To learn how to sell to Generation Z like Jordan Belfort, keep reading.

OK, Zoomer

Zoomers, born between 1995 and 2015, are already tastemakers. They're already supposed to be the biggest consumer group in America in 2020.

Zoomers are digital natives between 5 and 25. They are the first generation to grow up with laptops, tablets, and smartphones. As a result, they know when they're being advertised to online.

So, they value brand authenticity, honesty, and transparency. Despite their youth, they are somewhat world-weary. They're children of the 2008 financial crisis, student loan debt, and the coronavirus. Generation Z is ecommerce-savvy, price-aware, and not very impulsive.

Even if Zoomers aren't stuffing their shopping carts on Amazon, their parents probably are. Zoomer children and grandchildren affect 9 of 10 of their parents' buying decisions.

When Zoomers themselves buy, they tend to shun department stores in favor of small businesses. 

Zoomers Meeting Your Business

Zoomers appreciate values. Political awareness, charity, and sustainability resonate with this generation. But, Zoomers are worldly enough to differentiate between lip service and a brand's genuine commitment to the values it espouses.

Generation Z also appreciates emotional engagement. Small to midsized businesses can develop compelling, emotionally intelligent stories about their brand identities. Zoomers will reward unique, open, authentic, and sleek brand storytelling with their business.

Smartphones aren't the way of the future; they are now, and they're here to stay. Zoomers have their noses in their iPhones. Make your company's online store as ecommerce-friendly as possible. That means making it both intuitive and aesthetically-pleasing.

This generation's big on social media, so impress it with visually-striking, fun content. Choose the right platforms. Gen Z gravitates toward TikTok, Instagram, Snapchat, and YouTube, not Facebook. Emails are still relevant to Gen Z-ers, but don't bombard them with email ads.

As you can tell, Zoomers are keen on unfiltered content. That could mean visuals produced by your customers, or attention-grabbing videos that look as coherent with the sound off. 

One crowdsourced marketing idea is to place a branded hashtag on your orders' packing slips to help social media engagement with your brand.

#Collaborate

Yes, collaborate. Tap into Gen Z's well of community spirit by calling on influencers to promote your brand on Instagram. Or, work on a product line with a focus group of Zoomers.

Memes, Marketing, and More

Kids these days, am I right? Like it or not, the "kids" of Gen Z are already as old as 25, and many of them are college-educated and ready to spend.

Millennials aren't going anywhere, but Zoomers are right here, right now. You want to win their socially-conscious hearts and their business. So, you'll have to deliver authentic, engaging content tailored to the platforms of their choice.

That's where Addison Marketing comes in. Schedule a consultation with us today.