Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

A Quick Guide to LinkedIn Etiquette

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
7/6/2020

In late 2019, there were over 660 million LinkedIn users in over 200 countries, making it one of the most popular social media websites.

Although, people often forget what LinkedIn's purpose is and how it should be used. It's far too easy to forget that it was designed for business purposes and to help make B2B contact easier.

In this article, we're going to break down what makes good LinkedIn etiquette, whilst highlighting the behaviors you should avoid which can harm your professional reputation.

Read on for more information.

It's Not a Dating Website

While taking attractive selfies has become the norm since the introduction of camera phones and platforms like Instagram, there's not much room for them on LinkedIn.

For example, would you put a picture of you in your bathing suit as a headshot on your CV? Of course not, because you wouldn't get any chance of an interview. Too often, people assume that what's normal on Facebook is normal on LinkedIn- it's not.

If you're trying to apply for a job on LinkedIn, remember, your profile picture is the first thing they see of you. Don't let this affect your chances of landing that dream job.

If you can, invest in a professional headshot to give off the best impression of you.

Be Professional at all Times

You may use LinkedIn for yourself, or, to represent your business.

Whichever category you fall under, it's important to remember that whatever you post can have consequences.

For example, please do not start engaging in political arguments in comment sections. While you may not agree with a statement or someone else's views, you're not there for debate.

Being abusive or patronizing is only going to negatively affect you or your business. It will make employers think twice about hiring you or put off businesses forming partnerships with yours.

Offer Value to Your Connections

It may feel like a good idea to regularly post content that advertises your services, or showcases how great your company is, but it isn't.

Too much self gloating is spammy and may annoy your connections.

Remember, your connections are not customers nor are they a huge fan club.

Your role isn't to entertain as influencers do on Instagram or other social media platforms. Your aim is to offer value to your connections. For example, you may introduce them to others who you feel can help them further their business or career.

Build Strong Relationships

LinkedIn should be thought of as an online networking event, that is constantly running.

Try and engage with the people you think you can offer something to. If you need a new website design then reach out to a website designer.

If they do a great job for you then endorse and recommend them. Keep in touch by engaging with their posts with likes and comments.

The more relationships you build and nurture, the more likely they repay the favor and start recommending you and your services. 

Remember, 70% of users are from outside the US, making it ideal for expanding your business overseas.

Do's and Don't For Proper LinkedIn Etiquette

We hope you have enjoyed this article about LinkedIn etiquette and you have learned a tip or two.

Finally, why not check out our blog for more information on digital marketing, web design, and more?