Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

5 Amazing Business Networking Strategies in 2020

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
6/18/2020

Successful networking can mean the difference between a thriving business or a short-lived enterprise. Are you doing anything to ensure your networking strategies are strong?

Make sure you are using these networking strategies in 2020 to strengthen your expansion.

1. Business Cards

Business cards are a time-tested networking device. Since then the beginning of their use, handing out business cards is a great way to improve your imprint.

While you want to stand out, you don't want the cards to differ too much. Your business cards should be a standard size with your name and contact information. Don't worry about having a flashy design.

New additions to put on your card that didn't exist 20 years ago are social media handles. 

Always have a stack of business cards in your car, briefcase, or wallet to handout when appropriate. You'll save everyone time.

2. Social Media for Networking Strategies

Social media is one of the best and most affordable ways to network. Instead of sending letters or constantly meeting up to maintain a relationship, you can send and receive messages instantly.

Social networks are often the core of advertising and branding for businesses. Stay ahead of the curve by adapting early to new technologies and platforms.

Without a presence on social media, your networking will be at a disadvantage from the very beginning.

3. Networking Events

Attend many networking events related to your industry. The entry fees may be expensive, but the payoff is huge. You will be given access to possible vendors and suppliers. 

You may not make a splash at your first event, but repeated attendance will get your face and name recognized by the most influential attendees.

4. Separate Family and Friends From Business

Family and friends tend to be your biggest supporters, but don't make them your biggest clients. Establish healthy boundaries of your professional and personal life.

Don't burn your bridges or make your friendships awkward by constantly pushing your business or products on them. Nothing will hurt your ventures if word gets out that friends and family won't even support you.

After you've established some success and clout, let your friends and family come to you. Your patience and unwillingness to damage those close relationships will pay dividends for you. 

You'll build trust among the industry and most importantly among your friends.

5. Ask for Introductions

Do you have a dedicated email list? If you have a solid group of contacts, be sure to ask them for introductions.

Your current list of clients may be your door to new business. Craft your "ask" into referrals by politely requesting introductions to their networks.

If you've provided excellent service and built a good relationship, your contacts will be more than happy to vouch for you.

Network to Success

Make 2020 a year of growth by employing strong networking strategies. If you make networking a priority, you'll push past the rest of your competition.

If you're ready to take the next step in your marketing, contact us today so we can get you started.