W.M. Sims

Head designer for AT° Design Studio.

5 Ways to Boost Your Social Media Marketing Strategy

W.M. Sims

Head designer for AT° Design Studio.

71% of consumers who enjoy the social media experience of a brand are likely to recommend it to others.

The potential for companies to boost their branding via social media is at an all-time high, but how can you do it effectively?

Here are 5 ways to boost your social media marketing strategy.

1. The Right Social Media Networks

Let's be honest, not everyone needs to be on social media. It is apparent when brands don't know how to use or just don't belong on a certain social media platform. Choosing the right networks to be on is an important part of the social media marketing strategy.

With so many options, it can be difficult to figure this out. The right ones are where your audience is.

Is your audience very business-like or are they self-indulgent? This could be the difference between choosing LinkedIn or Instagram as your preferred social media network. 80% of B2B social media leads come from LinkedIn. 

2. Create Great Content

Your content is a critical part of the social media marketing strategy. You need creative marketing to draw your audience in. Knowing who your audience is will help you be successful in creating great content.

Your audience determines the type of content you should be created by interacting with what they like. The meme you just posted to Twitter received hundreds of replies, so continue creating content similar to that.

Focus on what is relevant at the time. What is your audience focusing on right now? Figure out how to create content surrounding that.

3. Use Tools

There are a lot of social tools out there that you can benefit from. Staying active and present on social media can be difficult for a bust company. There are tools out there that can auto-post content for you.

You can schedule content months in advance with tools like Hootsuite. This can save you time and ensure you are staying present on social media.

4. Use a Consistent Voice

Social media is the perfect tool to build your brand if you use it correctly. It can be easy to get lost in the nonsense that happens on social media platforms. It's crucial to keep a consistent voice to build your brand and make it easily recognizable.

Assigning one person to do social media is the smartest way to go so only one personality is on the posts. Limit the number of people responsible for posting. Make sure all content and messaging are on the same page.

5. Monitor Progress

Now that you have the steps down, how do you know if your social media marketing strategy is working? You have to keep track of engagements and more to ensure your plan is benefiting you.

Social media is growing all the time. What worked a week ago may not work today. Stay on top of your progress and the trends happening on social networks.

Be ready to adjust your social media marketing strategy as time goes on.

Boost Your Social Media Marketing Strategy

Social media has become a huge outlet widely used by all types of people. Chances are, your audience is already on one or more of these platforms. Boost your social media marketing strategy with these five steps.

Hire a marketing company today to benefit your business!