Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

The Top 5 2020 Web Design Trends You Need to Know

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

There are 1.7 billion websites on the internet today and this number grows by the second. This means they're all competing to get noticed and one of the best ways is to stay up to date with the current web design developments.

While some design trends go away as quickly as they come, others stay for a long time and become a norm in the industry. For example, minimalistic websites are no longer a matter of taste, but a preferred design for great user experience.

Keep reading to discover the 2020 web design trends that'll help your website stand out and attract customers.

1. Animation

Animated and video content will be among the most popular 2020 web design trends. Visual content performs much better than static content, so if you're building a website, make sure to implement some type of dynamic elements or animation.

This can be an animated video, banner, image, or even text, but it should have a purpose. Stuffing the website with animated elements can make it slower and too dynamic for the users, so balance is key.

2. Content Will Still Be King

In 2020, content will still be the most important aspect of a website, especially for user experience and SEO. No matter how modern or beautiful the website is, if the content doesn't provide value to users, search engines will take note.

Through quality content, you can attract new customers, boost sales, and build strong relationships with your target audience. Your content should be easy to find and easy to read on the website, with lots of white space around it and accessibility features.

3. Accessibility

Web accessibility will no longer be optional when it comes to web design trends 2020. It'll be a must for all business and personal websites no matter the industry. This means you should make sure all website content including text, images, videos, and navigation are easily accessible for people with disabilities.

On that note, inclusivity will matter too. This means using the right language, using neutral pronouns, and making sure the website doesn't exclude or reject any users for any personal reason.

4. Material Design

Like animation, material design will also be a popular web design trend this year. From typography, images, and videos, to website pages and pop-ups, Material design will generate more leads, improve conversions, and boost sales.

As long as the design is in line with your brand and addresses the target audience, it's worth the shot. 

5. Overlapping Layers

Overlapping layers are among the most recent web design trends and when executed well, they can be very effective. For example, the website background is one layer, images and text are another layer, and boxes and elements are a third layer.

When arranged properly, they can give your website depth and dimension without using 3d design. You can also try adding text to images, photos in navigation, or icons in text elements.

Get Inspired With These 2020 Web Design Trends

Whether you're launching a new website or want to redesign your existing one, these 2020 web design trends will help you get inspired. Making your website functional is important, but it should also be fun and easy to navigate for the users.

Want more web design tips? Here are the most important 2020 design trends for website builders to help you create a modern, functional website.