W.M. Sims

Head designer for AT° Design Studio.

How to Become a Thought Leader in Your Niche by Using Facebook

W.M. Sims

Head designer for AT° Design Studio.
5/11/2020

When you think of thought leaders, you probably think of some famous names: Gary Vaynerchuck, Marie Forleo, Will Ferris, Brene Brown, and more.

The one thing all these thought leaders do exceptionally well?

They all use social media to grow their followings; specifically, Facebook. After all, a thought leader has nothing without an audience to lead. Facebook is one of the best platforms to find your audience and make an impact.

If you’re wondering how to become a thought leader in your niche, focus on Facebook. Here are some ways to use this platform for thought leadership.

Promote Your Blog Content

Your blog is where you write long-form content about your ideas. People read blogs differently today, though. Content marketing is more important than ever before.

Instead of checking your website for new content, they’ll be looking at your Facebook page.

Promote your new, older, and upcoming blog posts on your social media pages. Repurpose older content into new forms like videos and then promote them again.

Post a Variety of Mediums

Facebook gives you the tools to post a variety of mediums. You aren’t restricted to text captions and images.

Use all the features available. That means making live videos and stories.

You should also post a range of mediums, like videos, images, and infographics. Your idea can be conveyed to your audience in a variety of ways. Don’t let your page get stale.

Interact With Your Audience

It’s called “social media” for a reason. Audiences want to engage and interact with the thought leaders they follow.

On Facebook, that means responding to comments and encouraging more conversation. Don’t respond with a simple emoji; ignite the discussion.

Poll your audience in your Facebook story. Ask questions. Share video responses to questions your audience asks you.

Scheduled and Spontaneous Posts

Post schedulers are amazing tools for ensuring you have consistent content going out.

However, 100% scheduled content can lack spur-of-the-moment thoughts and ideas. It’s best to do a mix of both.

Schedule your posts for the weeks or month ahead. Encourage yourself to post additional live videos and stories that are authentic to your ideas in the moment.  

Provide Free Value

We all need to make a living, including thought leaders. However, consumers today aren’t interested in being pitched to.

They want to feel connected to you as an authentic human. Social media is where you build your authority and following in your industry. Followers don't respond well to overly-pitchy pages. 

When you do advertise an offering on Facebook, make sure it’s tailored to your target audience and what they need help with. It’s easier to pitch when you’re solving a problem for your followers.

Want to Learn More About How to Become a Thought Leader?

Facebook is a crucial tool for thought leaders in today’s climate. People want fast, free, and authentic content 24/7.

Social media is the way to provide it.

For more ideas on how to become a thought leader online, check out this post on the future of social media.