W.M. Sims

Head designer for AT° Design Studio.

How To Take Out The ME Out Of Marketing To Really Connect

W.M. Sims

Head designer for AT° Design Studio.
5/4/2020

If the idea of attending large impersonal networking events leaves you in a sweat-induced panic attack, then don’t worry, you can still be successful in today’s business world. 

The old way of networking in large crowds of business suits, business cards, and the never-ending elevator pitches are no longer the only way to expand your contact list. 

As a small business owner you wear many hats, and taking an entire week off to attend a large conference out of town isn’t always feasible. But don’t worry, we've got your back. We're going to show you how you can use current technology to up your networking game - no awkward social meetups or business cards required.

Read on to learn more.

Take Yourself out of Marketing

To be successful in today’s networking, you need to take yourself out of the marketing equation and instead focus on your audience and capture their attention. So, use today’s digital business environment to your advantage and make the most of your marketing dollars and efforts.

From your future customers to your future team members, networking online can give you the best bang for your buck. It doesn’t matter if you are looking for your next big investor or your newest hotshot team member, online networking can connect you with contacts from around the world. 

So, put down the phone and stop the incessant and ineffective cold calling. Instead, login and plug into your newest contacts via the internet. Social media platforms such as Linked In are an invaluable tool to help you build your marketing efforts online.

Focus on Your Audience

The age-old mechanisms for networking still apply to online meetups. People still want to feel heard, and still crave that personal connection. So don’t just pop into your social media channels sporadically and click on a few likes and double tap hearts.

Share behind the scenes photos of a day in the life of your business. Comment on your clients’ posts with well thought out responses. These personal connections will go a long way in today’s impersonal digital culture.

When it comes to online marketing the beauty of connecting with your customers is that it doesn’t have to be you who does it. You can outsource your social media marketing to an intern or virtual assistant.

Be sure to convey to your social media manager who your ideal customer is and how your company helps them. Share with them your desire to use online marketing to focus on your customers and how your business can best serve them.

Capture Their Attention

Modern-day networking starts with digital marketing. From your personal LinkedIn profile to your company’s website you must put your best foot forward online. Any connections you make in person or online will probably result in your new contact checking you out online. 

Likewise, when you make a personal connection with someone you would like to do future business with, make it a point to follow up with them online. Visit their website and learn about what they do, then connect with them on social media and send a personalized note. 

You can comment about how great it was to meet them at the conference over the weekend and how much you liked their mission statement on their website. Or mention that you noticed their charity work on their about page. These personal connections will grow your personal brand as well as your networking circle.

Networking in the Digital Age

Marketing in today's business world has changed from the old ways of growing your customers and contact list. Networking your business no longer requires personal interaction, connections can be made online instead.

Use Linked In and other social media platforms to reach your audience and take yourself out of marketing your business. Authentic marketing is all about focusing on your audience and capturing their attention.

For more information on how to take yourself out of marketing and more networking tips, contact us today.