Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

How Does Web Design Affect Your SEO Rankings And Brand Image

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
4/27/2020

There are over 1.5 billion websites on the internet today. Learning about how web design affects your brand image and search engine rankings will show you how important web design SEO is.

Less than 200 million of the websites online are active. Nonetheless, online competition remains fierce. Your business's website must stand out to succeed.

A web design's SEO friendliness impacts a website's rankings in SERPs (search engine results pages). It also influences how people perceive your brand, which also impacts your brand image. Ultimately, it can make or break your success.

Here's what you should know about SEO for web design as well as its effects on brand image and SERP rankings:

URL Structure

Google's algorithm takes URL structure into account when indexing a page. Having an SEO-friendly web design means your URL helps search engines index your site faster/easier, increasing its visibility on SERPs.

Your domain name should always include your brand name. Some SEO experts say to include a relevant keyword in your URL, but others think this strategy may no longer be effective due to 2020's biggest search algorithm changes.

A branded yet concise URL is easier for users to type into an address bar. People will not only remember your simple URL, but they'll like your brand more for it. This encourages repeat traffic, which strengthens your brand image.

For this reason, a good URL structure also helps the following:

User Experience

Design SEO for websites prioritizes user experience (UX). Delivering a great user experience boosts your brand image because it makes people enjoy your site more. Great web designs are responsive and easy to navigate.

SEO-friendly web designs have a clear and defined site architecture. Website architecture refers to a site's organizing structure. It starts with the home page, then branches out into your main menu categories and subcategories.

Users should be able to navigate your website intuitively. Anything less than that decreases the user experience's quality and hurts your brand image. 

Optimized Images

When a website has optimized images, it loads faster. The faster a website loads, the higher it'll rank in SERPs, which means more brand visibility for you! It also improves brand relationships and bolsters your brand image as a result.

SEO-friendly images are always compressed and small. Compressed images load faster than ones that aren't. It's a minimalist design approach, which is one of the most important design trends for website builders in 2020. 

Optimizing images involves filling out their metadata. Crawlers use metadata to index images better. Metadata should always include relevant keywords, but not to the point of keyword stuffing.

Warning: Google penalizes keyword stuffing, so don't do it!

Put Your Web Design SEO in Good Hands

Around 38% of internet users will stop engaging with a website if they think it's unattractive. Google's algorithm doesn't take your website's aesthetics into account, but it directly affects web design SEO. 

About 39% of users will leave a website if the images don't load or take too long to load. Professionals know how to optimize images without sacrificing their quality.

Upgrade your business's website—learn more about Addison Marketing. It'll be your next big step towards a better brand image.