Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

How to Use Your Social Media to Drive Sales and Skyrocket Your Business

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.
4/6/2020

Are you struggling to use social media networks to your advantage? Whether you want to reach a wider audience or boost sales, social media is one of the most powerful tools for business growth.

However, there are some tricks of the trade you need to know before you start. For example, posting business-centered statuses and sales posts every day won't get you a loyal fan base. It's crucial to post valuable content for your followers most of the time, and only a few sales posts here and there.

Keep reading to learn how social media can help you drive sales and grow your business. 

Create a Social Media Strategy

You may have heard that using social media is a must for growing your business, but without a solid strategy, your efforts won't bring results. With 42% of the world's population using social media, you want to make the most of your online presence.

You need to know what type of content you'll post, on which days and at what time, but most importantly, for what purpose. Do you want to gain more followers, boost sales, or send more traffic to your website?

Engage With Your Followers

Social media is the best tool for engaging with your audience and building a strong relationship. Aside from posting statuses, you also need to reply to comments, messages, and questions, organize giveaways, and leverage user-generated content from your followers.

Don't forget that your social media channels double as customer service hubs as well, so responding to complaints is crucial for your online reputation.

Post Valuable Content

The content you post on social media should focus on bringing value to the customer. Many businesses make the mistake of publishing posts that push their followers to buy, but this will only drive your fanbase away.

There are many effective ways to drive engagement while still offering relevant content to your followers. This method will drive subtle social media sales, which are the best way to build loyal customers.

Use Images and Videos

Graphics are necessary for social media, especially on networks like Instagram and Pinterest. Posts with images or videos will drive more engagement than walls of text because people can remember better with visuals.

You can also organize live streams, post video tutorials about your products, introduce your employees, and use images created by your followers.

Run Paid Ad Campaigns

Most social media channels have a well-developed ad network where you can run paid ads and reach your target audience. This is great for building brand awareness, boosting sales, and expanding your customer base.

For a successful ad campaign, it's not enough to just pay the money and let the ad run. You need to set up the right audience demographics, but more importantly, have an eye-catching copy and images.

Build Brand Awareness and Drive Sales With Social Media

Social media isn't going anywhere soon, so you should leverage its potential and use it to grow your business and drive sales.

Whether you're a business owner or a digital marketer, here are 4 things you need to know about using social media to boost your business.