Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

It's Not (the) Apocolypse Now: How to Survive the Panic Period During the Current Updates from Google

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Google processes over 3.5 billion searches per day

It's safe to say that Google is one of, if not the best and most used search engine among users. 

This is why nearly every business is focused on creating content that generates more traffic to their site. Businesses are focused on getting the current updates from Google to find out how they can rank their site even better. 

If you're stressing out about new Google updates, don't panic. There's hope! Here's everything you need to know to survive the Google updates. 

Everything You Need to Know About Current Updates in Google

The current updates from Google can cause a business to panic, especially if your business was ranked no. 1 on Google's search engine and then dropped significantly after the update. 

If you didn't know, Google updates its algorithm about 500 times a year. It's constantly trying to improve searches to make it more original and unique for the user who's searching. 

Many of these searches aren't the end all be all for your business. But Google does, however, release a massive update that changes how everyone does business.  

The first thing you need to do is not panic. If Google releases an update, big or small, you want to wait and see what happens to your business website. Don't raise the alarm and assume everything is going to go haywire for your business. 

The next thing you need to do is be patient. See how traffic is for a few weeks on your website. 

If you see slower traffic to no traffic, the best thing you can do is what was affected. Maybe you need better SEO in your content. 

Lastly, the thing you can when Google does a minor or major update is to do some research. For instance, Google just recently updated their algorithm, which is called is called core update in January of 2020. 

If you're wondering how it's going to affect your business, you need to do some research. You need to figure out what are the possibilities that this update could impact your business website negatively or positively. 

Research gives you the opportunity to counteract any potential negative impact from a Google update. You can take action and decide how to best handle it.  

If you're trying to get more traffic to your website, check out this hack that can boost traffic to your website. 

Why Do You Need a Survival Guide? 

A survival guide is essential to surviving every Google update. It's essential to staying on top of current updates and figuring out what your next steps are. 

Do you need more original content? Do you need more research and in-depth analysis? These are questions you may need to ask if your business slides down in the rankings. 

You want to stay as competitive as possible, which requires figuring out how to optimize any recent update. 

For more information on SEO and how the future of SEO looks for any business, check out our website.