Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

How to Leverage Events to Use as An Effective Marketing Strategy

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Every entrepreneur is looking for effective marketing strategies. It is easy to focus on digital marketing because it is easier to put together and less expensive. What happens when you've tried all the techniques and invested in the latest trends?

It may be time to get off the internet market your business in person. Focus marketing events are a great way to build business relationships in an intimate setting. For individuals known for their services or branded products, it is an awesome way to boost sales and grow your brand.

An event marketed in the right way can also add a new stream of income. 

Are you an entrepreneur looking to take your marketing on the road and host an unforgettable event? Keep reading to learn more about event marketing examples for improved sales leverage.

Grow Your Brand with Effective Marketing Using Events

When planned correctly an event can elevate your brand in your chosen industry. Events can take shape in many forms. Determine what you hope to accomplish and then choose the direction you want to take.

A brand strategy will benefit from events because your brand takes center stage. Imagine placing your name, logo, and an effective tagline in front of 1,000s of people via your event advertising.

Whether someone chooses to attend or not, they've seen your ad and will be inclined to visit your website and learn more about your product or service.

What Type of Events Can You Plan?

Event planning may not be your gift. You are in luck. There are event marketing companies to do the work for you. All you need to do is decide what type of event you want to host.

Here are a few examples:

  • A small intimate affair public speaking event 
  • An official product launch or book release party
  • Conference and seminar events that feature several speakers
  • Be a major sponsor for an industry partner
  • Participate in an industry trade show

Where to Host Your Event

The location of your event is very important. You want a location that is inviting and a point of interest for the audience you hope to attract. 

If you are expecting participants from out of the area, lodging, entertainment, and restaurants need to be considered in terms of proximity to the venue. Nearby Airports are also important.

Setting a Price Structure

For events that have a registration fee offer a tier-pricing structure. Include sponsor, VIP, reserved, and general admission. Each level has its own perks.

For effective marketing, offer early-bird specials and discount ticket options. Promote your event on social media and utilize their live features.

It's Time to Start Planning

Effective marketing is not a catchall phrase. What works for one entrepreneur may not work for another. Pay close attention to analytical data for your company and weigh the pros and cons of your strategy. Learn your target audience to better understand which approaches are best.

Do you want to learn more about marketing outreach? Give us a call at (610) 327-3663 or send us an email