W.M. Sims

Head designer for AT° Design Studio.

Why You Should Be Geo-Targeting Ads on Facebook

W.M. Sims

Head designer for AT° Design Studio.

When used correctly, geo-targeting ads on Facebook can drastically increase the ROI of your digital marketing campaign.

Geo-targeting is a useful way to make sure that your ads are being viewed by the right people. If you're a locally-based business, you don't necessarily need your advertisements displayed to people far and wide. With geo-targeting, your ads only get displayed to people in your geographical region.

Here, we're going to discuss why it's important to use geo-targeting to improve your conversion rates and sales numbers. The world of Facebook ads can be a bit overwhelming for a young business, but once you see the benefits of geo-targeting, you'll be making money in no time. 

Creating the Perfect Facebook Ad

There's an art to making the perfect Facebook ad. A lot of young companies get hung up on using flashy imagery and clutter their copy with too many keywords. What really works on a Facebook ad is simplicity.

An easy to look at design with a clear headline and call to action is the way to go. Consider what kind of audience is going to be enticed by your ad and let that inform the way it looks. A quick-hitting slogan that catches the eye will draw people's attention as well.

It doesn't have to be complicated, but you do want the right people to see it. There are a couple of ways to do this. Audience targetting allows you to attack a specific type of person and geo-targeting helps you attack a specific area.

The latter is crucial for local small businesses that need more web traffic.

Geo-Targeting Ads Explained

Basically, geo-targeting allows you to eliminate irrelevant web traffic and customize your ads for specific customers. On Facebook, it's an incredibly effective and easy to use tool for zeroing in on the right audience. Here are a few reasons why it works so well:

Irrelevant Markets Gone

As previously stated, geo-targeting Facebook ads will allow you to eliminate the areas that you don't want your ads to reach. If you an auto mechanic based in Sacramento, you probably don't want to send out a Facebook ad outside of your immediate area.

High Performing Markets

Using the same example, your auto shop ads can be customized to appeal to the exact right customers. For instance, you can target customers in your direct area with special offers for routine vehicle maintenance, while posting different ads for customers that might be passing through in need of auto repair.

Seasonal Ads

Geo-targeting also allows you to select your audience based on the seasonal viability of your services. Maybe you're a shoe company that ships sandals all over the country; you can send your ads to all of your customers in the summer months, then eliminate the northern states during the winter months.

Geo-Targeting Is a No-Brainer

Geo-targeting ads on Facebook is one of the easiest ways to ensure that your paid advertisements are getting to the right people. When the right customers are on your website, you can promote relevant content and convert those visitors into customers. This makes your marketing efforts far more effective.

To get help with your Facebook marketing campaign, visit Addison Voice. Our educational blog can help you with all aspects of web design, SEO, and social media marketing.