Content is king.
That saying is as old as the SEO industry. You could do all the research in the world and make a highly-optimized website but none of it matters if you don't have content people come back to. It's the backbone your business leans on.
Don't fret if you're new to this. We've got 5 crucial content marketing tips to give you a head start. Read on below and learn how you can curate content that attracts more people to your business:
1. Identify Your KPI's
Before you launch your content marketing plan, you should know your main goals. To achieve those goals, you should list down essential KPI's to track. These key performance indicators will let you gauge your marketing plan's efficiency, otherwise, you'll have a difficult time judging how well you're doing.
Should you prioritize traffic growth or do you want to track click-through rates? Do you want to monitor revenue or mentions and shares? All of these and more can help you track success.
2. Know Your Audience
Don't underestimate the value of your demographic. People of a certain age or active on a certain social media platform respond to content differently. People on Instagram, for example, value images (given the nature of the platform) while people on Facebook might prefer short videos.
Make sure you use analytical tools to get an exact look at your audience. Know their age, race, location, and platform of choice. Make it a point to know their general income and education level too since that can affect the type of content they relate to.
3. Evergreen Content
Ever heard of evergreen content? This refers to content that remains relevant long after you originally posted them. They remain important for weeks or even months.
These are important because they have a higher chance of attracting inbound links. People are more likely to share these posts over the coming months. Don't forget that more reputable backlinks are among the most important ranking factors to work on!
4. Answer Specific Concerns
Don't blog about any random topic. Research to make sure each post is relevant to your audience.
Yes, you shouldn't forget to use keyword research tools like KWFinder and Google Keyword Planner. However, how do you know which keywords to start with?
Start on Reddit. Dive deep into the subreddits and look for niche questions with a lot of engagement. These indicate topics people show interest in.
Build content around those niche questions. Use your keyword planner tool to draw traffic-building keywords that relate to those specific topics. Now you have something people will actively search for.
5. Branch Beyond Blogs
Never limit your content marketing plan to blogs. One of the most crucial content marketing tips is to experiment with other types of content. You can work on video content, infographics, podcasts, and Pinterest boards.
Remember that not everyone wants to read a traditional blog. Making other forms of content allows you to cater to other audience niches.
Take Advantage of These Content Marketing Tips!
A successful strategy doesn't rely on one system alone. Follow these content marketing tips to expand your reach and do more than basic blog posts.
Of course, reaching profitable success doesn't end here. We have more tips for you to discover. You can start with this guide discussing why you should include video content in your marketing plan.