W.M. Sims

Head designer for AT° Design Studio.

To DIY or Not to DIY Your Website, That Is the Question

W.M. Sims

Head designer for AT° Design Studio.
11/4/2019

When you are considering building a website for your growing business, you could make the website yourself. Unless you are good at web design, hire a professional. To learn more about the differences between DIY websites and professional websites, check out this simple guide!

Consider that a DIY Website May Not Look Professional Enough

When it comes to marketing your company, there are few tools more important than your website. If your site is difficult to use, you may lose customers and damage your online image.

There are several website building services out there, including Wix, WordPress, and BigCommerce. These site builders offer many affordable options for businesses that are starting up.

This allows you to create a website for around ten dollars a month. However, for creating content, these services are not very helpful.

Just because your website may be free doesn't mean that there won't be any hidden costs. For example, WordPress requires you to acquire your web host services, which runs around five dollars a month. You will also need to register your website's domain, which costs between ten and twenty dollars a year.

There are two main types of business websites, namely a brochure website and an eCommerce website. A brochure website provides necessary information about your company's products and services.

If you are looking to sell your goods and services over the internet, you will need an eCommerce to process payments and organize your inventory. A cheap website may be right for a business that is just starting up. However, consider that the linking structure and overall design are identical to hundreds of other websites.

The main thing that will draw people to your website is the content. If you don't know how to make attractive pages and content, you may benefit from professional web design.

The Benefits of Professional Web Design Far Outweigh the Costs

DIY websites can be useful to a point, but there are many advantages to having a well designed and built website. A professional company brings more than an eye for attractive colors and organization. They offer marketing strategies, blogging strategies, and other tools to make your website pop.

The price of a professional website is not inconsiderable, costing hundreds or thousands of dollars. However, your investment will help pay for itself many times over.

Professional firms can make sure that your website has mobile compatibility. They can also test how your website performs and create a plan of action to attract the customers you need.

Another consideration is making sure that your website is effectively using Search Engine Optimization or SEO. Many free website builders use outdated and inefficient internal coding to build your website.

Poor coding can affect the amount of traffic. Without proper attention to SEO, your website will not be featured on search engines like Google and Bing. This leads to lower sales and less attention to your site.

DIY Websites Are Good, but Professional Websites Are Better

Each business website should be made according to the needs of your business. If your business is just starting, DIY websites are fine, but go professional when you're ready for the next steps. Contact us today to get started on your dream website!