Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

A Gaze into the Future of SEO: What to Expect for 2020 and Beyond

Brad Hurlock

Web Design & Marketing Sales for Addison Technologies.

Did you know that nearly 80% of users ignore paid ads in search engine results? This means SEO is more important for your business than ever. If you want to be found online, you need to include SEO best practices into your web design.

What do current trends say about the future of SEO? Here's what you can probably expect for 2020 and beyond in the world of search engine optimization.

What Is SEO?

You may or may not have heard the term SEO. Most people aren't sure exactly what this mysterious web term really means. We love SEO, and we're here to help!

SEO stands for search engine optimization. SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. This is done in a variety of ways in the backend of your website, which is then crawled by search engines to determine SEO rankings.

The factors that search engines consider include:

  • High-Quality Content
  • Make Your Site Mobile-Friendly
  • Create a Secure Website (HTTPS) 
  • Improve Your User Experience
  • Optimize Your Page Speed
  • Master Your On-Page Optimization
  • Earn Relevant & Authoritative Backlinks

This can seem daunting to learn and update. So is SEO even still relevant in 2019? Will your site need SEO in 2020?

Is SEO Still Relevant?

The short answer is yes, absolutely. In the world of the internet as it is today, SEO is more important than ever. SEO is how your current and potential customers will find you online without advertising.

You need to prioritize re-designing your website with SEO in mind. The practice of SEO used to be considered a part of the darker side of the web—essentially hacking your way into search results. 

This is no longer the case. SEO is now best practice for businesses and websites of all kinds. It is a very respectable skillset and necessity in the digital age.

SEO is embedding itself into communications and marketing practices. Social media and SEO are beginning to work hand in hand to create the ultimate online communications ecosystem. 

What Is the Future of SEO?

While the future of SEO is hard to predict completely, we know that it's importance is only growing in the digital realm. SEO is always changing due to the nature of search engine algorithms. It's important to stay up to date as these changes occur. 

SEO is creating a digital future where only the most optimized sites will survive in the future. This is beneficial for searchers, also known as the consumer. Social media sites will need to stay on top of their game to stay in the competition.

Voice search is the ultimate future of SEO and SEM. Marketers and businesses owners alike need to keep this trend in mind. If your website is not compatible with voice search, you may decrease in future SEO rankings.

Are you ready to take on the future of SEO? If SEO still scares you, have no fear! Addison Voice is here to help. Contact us today to get started.